| In 2016,the real estate industry added value of 4.9 trillion yuan,accounting for 6.68%of the GDP in that year.The real estate industry’s position in the national economy is unshakable.However,with the rapid development of the real estate industry,the real estate industry is also facing the unfavorable environment of many housing enterprises and the government’s macro-control of the real estate industry.Real estate enterprises are facing unprecedented competition.In the case of extremely fierce competition,traditional extensive real estate.The management method is not suitable for the current environment.In the context of the new economic normal,the refined management model is increasingly welcomed by enterprises,and refined management has been widely used in real estate projects.This research applies refined management ideas to real estate projects.Based on the analysis of the theoretical essence of refined management and the characteristics of real estate projects,this paper constructs a refined management system for real estate projects,and clarifies the management points of each construction stage.A scientific implementation system.In addition,according to the actual situation of real estate projects,the case analysis of Shenyang Clove Waterfront Project was carried out,and the application value of the refined management system was verified through empirical test.The problems in the management system were pointed out,which provided the extensive application of the management system.reference.The empirical results show that the introduction of refined management ideas into the real estate project management system is an inevitable requirement of the current new economic normal,which can save a lot of construction costs and provide profits for enterprises;in addition,through the refined management change contract in the clove waterfront project The total number has decreased by 110,the amount has decreased by 9.24 million yuan;the unilateral cost has decreased by 300 yuan;the profit has increased by about 3.2 percentage points.The cost-fine management is a systematic cost management system.Through empirical research,it is also concluded that each stage of cost management achieves management objectives through control measures such as target cost management,dynamic cost management,contract management,and post-cost analysis.The cost management in the decision-making stage determines the overall situation of the project and plays a decisive role in the total cost of the project.The cost control effect in the design phase is the best,the input-output ratio of the project product is the best,and the construction phase is the process of cost dynamic control.Effective management and control means that the project cost can be optimally controlled.The completion phase is to analyze the entire project cost level to achieve management objectives.Cost control of the entire development cycle can only be achieved by controlling the corresponding costs at each stage. |