Feasibility Analysis And Investment Evaluation Of Ford Motor Nanjing Gaochun District Test Center Project

Since the 21 st century,the Ministry of Public Security,Ministry of Communications and other departments have further strengthened their efforts to control the performance and technical situation of motor vehicles,such as safety performance and environmental protection performance,and formulated and promulgated a series of new standards and regulations,which further increased the system artiness,completeness and comprehensiveness of vehicle performance testing content,computer control system and other standards.Nowadays,vehicle detection has become the key way for the government to control the technical status of vehicles,and it has become the necessary content of the vehicle technical support system.In recent years,with the increase of vehicle ownership,the number of automobile detection stations is increasing,and the demand for detection and the types of detection services are increasing.However,some traditional automobile testing stations are facing the severe test of outdated equipment and backward technology,which is difficult to meet the new trend of automobile testing development in the new era.Therefore,the automobile testing station should turn the pressure into power and strengthen the optimization,upgrading and transformation.For the newly established automobile testing center,this is a major development opportunity,but also can effectively promote the virtuous circle development of the automobile testing industry.At present,Ford Motor Company has set up a R&D center in Nanjing,especially to carry out the Ford Motor Nanjing Gao Chun District Test Center project,establish a dedicated test yard,and provide corresponding design,R&D and technical support.Firstly,this paper introduces the research background,research status at home and abroad,research significance,research content and research methods,and elaborates the development process,main content,main research content of market survey theory and main research content and method of market forecast theory.Secondly,the general situation and project construction analysis of Ford Automobile Nanjing Test Center are elaborated,and the project origin,surrounding environment and natural conditions,project location,construction objectives,function positioning,project construction content and scale are discussed in detail.Thirdly,from the analysis of project demand,project application reason,project implementation progress,project energy saving and environmental protection,this paper focuses on the construction background and demand of Ford Motor Nanjing Gaochun District Test Center project.Next,from the aspects of project construction investment forecast,Liquidity Fund forecast,total investment and its composition analysis,project financing scheme,etc.,the investment of Ford Motor Nanjing Gaochun District Test Center project is objectively predicted,and the income forecast,cost forecast,economic benefit analysis,social benefit analysis and project feasibility analysis of the project are emphatically analyzed.Finally,from the market environment risk,rising cost risk and social stability risk,this paper deeply analyses the potential risks of Ford Motor Nanjing Gaochun District Test Center project,and focuses on the division of evaluation units and the selection of evaluation methods.It also makes a comprehensive analysis of the evaluation results from the production safety conditions and facilities and puts forward corresponding suggestions for improvement.In conclusion,it is feasible to invest in setting up Ford Motor Test Center in Gaochun District of Nanjing.