| With the advancement of cultural creativity industry in different regions of the world,museums,the "witness" of human civilization history,will inevitably assume more social responsibilities and historical missions in the new era.As an important part of the cultural and creative industry nowadays,the museum,apart from performing its most basic social functions,still needs to blaze a sustainable path in the trend of economic development so that cultural resources can generate cultural capitals.Despite the continuous development of cultural creation industry of museums in China,it still remains in the primary reference stage where the existing cultural and creative products neither match the abundant collections nor meet the market demand.In light of this dilemma,reasonable development and allocation of the collection resources to carry forward the fine traditional culture of China is a topic that needs to be explored immediately by museums in various regions of China.This paper,taking the "cultural and creative products deriding from collections of the National Palace Museum in Taipei" as the research object in view of the development background of the museum’s cultural creativity industry,gives a systematical analysis of how the cultural and creative products are designed by referring to collections in the Palace Museum in Taipei through field visits and data collection.Practical cases are also used to guide the output of theories.The paper is divided into five chapters.Firstof all,the literature is analyzed to explain the background of the research object,the significance of the research and the status quo of domestic and foreign cultural products,to introduce the research contents and methods,and to illustrate the research difficulties and innovation points,with "museum","collection resources","cultural and creative products" and other keywords as the focus.Secondly,the connotation and characteristics of the research object are defined and its origin and development are summarized.Typical collections suitable for development are enumerated and the advantages and influences of developing them are explored.Thirdly,after categorizing the research objects,the paper expounds how they are transformed both in the morphological level and the connotative level to realize the unification of "shape" and "implication" and integrates the realistic value.Fourthly,the overall strategy for the design of the research objects is summarized based on the previous analysis and discussion and theories of new museum science.Classic examples are used to present the application of research objects in the shape,function and emotion.Four design methodologies are proposed.Finally,successful experience of the research objects is summarized to provide reference for the research and development of cultural and creative products in other museums of China.Through research,conclusions are drawn in the paper.First,it is necessary to excavate the unique cultural elements in museum collections and activate the potential economic value of museums with a creativethinking.Second,development of cultural and creative products should not only base itself on collection resources of museums but also integrate the aesthetic principle of peaceful coexistence of human beings and nature so as to create sentient products.Third,when learning from excellent cultural and creative products of domestic and foreign museums,we should not blindly follow the trend.Instead,we should design original products and establish original brands based on the needs of the masses.Only in this way can we fundamentally improve the social recognition and market competitiveness of museums. |
