Cultural And Creative Product Design Of Shenyang Palace Museum Based On Cultural Integration

Shenyang Palace Museum has a long history and rich cultural heritage.Its palace cultural relics,palace buildings and other material cultural heritage,as well as the palace arts,customs,historical facts and other intangible cultural heritage are extremely rich.However,due to the existing Palace Museum Cultural and creative products are not clear in classification,entertainment interaction is not strong,especially the cultural integration of cultural and creative products is not strong,resulting in the Palace Museum Cultural and creative market purchasing power The embarrassing situation of insufficiency.In this paper,based on the perspective of cultural integration,comprehensive use of comparative analysis,interdisciplinary research,on-the-spot investigation and literature review,analyzes the cultural and creative design of Shenyang Palace Museum.According to the palace culture,Liaoning regional characteristics,lifestyle elements and other aspects,this paper puts forward a multi-ethnic cultural integration essence;two visual elements fusion mode,namely,palace characters+palace architecture/cultural relics/customs/historical facts;and Liaoning regional characteristics+traditional culture of the Forbidden City;one application element fusion mode,namely traditional culture gene+modern fashion life element.Specifically speaking,this paper mainly discusses from four levels.Firstly,this paper analyzes the feasibility of the topic selection purpose and significance of the proposition and summarizes typical cases at home and abroad to analyze its design method and connotation characteristics.Secondly,through on-the-spot visits,reading literature,filling in questionnaires and other methods,this paper analyzes the connotation of cultural integration of Shenyang Imperial Palace,puts forward the concept of "all directions in one",defines the design orientation,extracts the target elements,and introduces the three elements integration mode in detail.Thirdly,it discusses the design method from the four dimensions of illustration visual design method,style and cultural creative design principle and method.Finally,basic elements and extended illustrations are made to design the finished product scheme.Through the development and design of the cultural and creative products of the Forbidden City,this paper fills in the lack of cultural integration of the cultural and creative products of the Forbidden City,enriches the cultural and creative products of the Forbidden City,and brings a new product experience mode to the audience.Therefore,cultural integration as a new direction of the development of cultural and creative products of the Forbidden City will become the top priority.