Street Store Design Based On The Perspective Of "Shape And Meaning Field" Take South Lu Shan Road At The Foot Of Changsha University City As An Example

As a new economic product of urban development,cultural and creative industries have gradually become a new mode of economic growth in today's high-speed social and economic development.Because of the historical planning reasons,the open space in the early built University Towns in China has rapidly become the old historical and cultural districts and blocks,and the object of the government's upgrading and transformation.In this paper,as the object of improving the quality of the historic blocks,the shops in the south of Lushan Road in Changsha University City are facing the exploration period of diversified development models,such as the renovation of old stores,the renovation of old buildings and the transformation of shop industry.In this paper,the design and renovation of the shop space in the block are carried out in the form of cultural and creative space,and the new development model of the shop space is explored.From the perspective of the theory of "shape and meaning field",this paper analyses the renovation and design renewal of the shops in Yuelushan University Town,Changsha.From thetension,hierarchy,polysemy and inclusiveness of the theory of "shape and meaning field",this paper considers the essentials of sustainable development of the design of commercial shops in the campus of the University town,and integrates the business model,diversified mixed development and community operation of the shops in the campus of the University town.Creative blocks and other regional places develop in various ways,sublimate the cultural atmosphere of the street shops,transform the active factors between campus characteristics and commercial shops,and explore the creation of cultural and creative industry space in small and micro shops in University City blocks.Based on the current situation,the traditional street store business model is facing the challenge of network sales.The diversified shop formats in the campus of university town are changing with the times,and the design of shop space is also facing enormous challenges.The shop business model has changed from the traditional business model to the shopping experience model focusing on participation,culture,fashion and art.Between.This paper attempts to create "experiential" shop space by designing practical cases.In the process of design,on the one hand,it draws lessons from excellent shopcases in China.On the other hand,it carries out on-the-spot investigation and Analysis on the regularity of space form of shops in Lushan South Road,and carries out design elements on Lushan South Road according to six dynamic thinking methods from the perspective of "shape and meaning field".Extract and use the innovative thinking of its object form to design and innovate the spatial form of stores.Finally,this paper chooses the shops in Lushan Nanlu District of Changsha University City as the practical design project,chooses the appropriate types of shops by means of practical investigation,uses the dynamic thinking method of the theory of "shape-meaning field" to design and create,and provides the sustainable development suggestions and basis for the future construction of the shops in the University City blocks through the innovative design of shop cases,improves the space environment of the shops,and further completes the design.Improve the design,renovation and upgrading of existing block stores.