Research On The Development Strategy Of Dalian SC Construction Group

The fabricated building is a major change in the way of construction.In a popular way,building a house is like building blocks.The new building method will help to save resources,reduce construction pollution,improve labor productivity and quality and safety.In the historical period of comprehensively promoting the construction of ecological civilization and accelerating the new urbanization,the state put forward the vigorous development of fabricated buildings.Taking the Dalian SC construction group as the research target,this paper uses the strategic management theory and method,considering the internal and external environment and combining the characteristics of the enterprise,using the PEST model,SWOT model analysis analysis method to make detailed analysis of the external and internal environment of the Dalian SC construction group.It has a relatively comprehensive and intuitive understanding of the opportunities and challenges,advantages and disadvantages of the group.At the macro level,the overall environment at home and abroad is good,especially the development of fabricated buildings,which brings new opportunities for the development of enterprises.At the micro level,there are some problems in the Dalian SC construction group at the present stage,such as the unreasonable business layout,the enterprise profit mainly depends on the construction business,and the profit margin is low.Based on a comprehensive analysis of the advantages and disadvantages,opportunities and threats of enterprises using SWOT tools under the background of the country’s vigorous development of assembly architecture,it is proposed that the Dalian SC construction group should gradually change the current situation of construction as the main business,Integrated development mode of modern construction enterprises.Finally,it takes the assembly project with the EPC project general contract mode,and provides the vertical integration service with higher economic added value.To enable enterprises to adapt to the wave of architectural revolution in the increasingly fierce market competition and achieve long-term and stable development of enterprises.