Study On Development Strategy Of Hunan Construction Engineering Group Fourth Engineering Company

Although China's construction industry has achieved good results in recent years,a large number of high,difficult and fine projects have shown the strength of China's construction industry.At present,China's construction industry market is developing rapidly,market competition is intensifying,the development environment of construction enterprises has undergone tremendous changes,and there are numerous development opportunities,but there are also many challenges.Only by formulating a development strategy suitable for Hunan Construction Engineering Group No.4Engineering Company and improving the core competitiveness of the company can we maintain a stable and healthy development of the company in the fierce market competition.Firstly,through the reading,summarization and analysis of related literature at home and abroad,this paper analyzes the theoretical significance,content and development history of corporate strategy and strategic management,and summarizes the current research progress of scholars.Then it analyzes the national macroeconomic environment,political and legal environment,technical environment and external environment of the social engineering environment of Hunan Construction Engineering Group Fourth Engineering Company,and introduces the company image,resource conditions and operation of Hunan Construction Engineering Group No.4 Engineering Company.The internal conditions of the ability,thus summarizing the market competitiveness of Hunan Construction Engineering Group Fourth Engineering Company.Then,using the strategic management ideas,the development strategy of Hunan Construction Engineering Group No.4 Engineering Company was formulated.The development strategy of financial data analysis and forecasting of Hunan Construction Engineering Group No.4 Engineering Company was introduced in detail,and the development goals were analyzed and predicted.Countermeasures to implement the strategy.Then it analyzed the implementation and safeguard measures of the integration strategy of the fourth engineering company of Hunan Construction Engineering Group.Finally,based on the above analysis,the company's development strategy is described from the aspects of enterprise management and marketing.Since many construction companies lack certain research on strategic planningand the competition in the construction industry is more intense,how to further develop construction enterprises has become an important issue.How to conduct scientific strategic planning and how to develop these enterprises in the existing environment is an important part of enterprise management.Therefore,the relevant research results of this article have certain reference significance for the formulation of relevant company development strategies.