Feasibility Study On The Automotive Chain Service Store Project Of Company A

Motor vehicle population is increasing rapidly in China and this volume has reached 170 million in 2015,which makes china automotive market has become the second largest market all over the world.The best times of Auto.aftermarket has already come.However,Chinese automobile market is still in the early stages of development,there are still many problems and confusion in the market mechanism is not perfect,the competition is not standardized,the development of automobile service terminal industry is uneven,therefore,this paper has great significance to automobile service terminal research.This paper is mainly focus on the maintenance of terminal customer service in the independent aftermarket,so this paper first describes the current situation of foreign auto after market within are introduced,this paper expounds the necessity of auto service chain terminal project,A company describes the main content of the project,the overall pattern of the project,including project concept,target population analysis,brand position,project overall operating mode,to define the content of the project feasibility study,including market opportunities team configuration and personnel planning,the feasibility of the project operation management,project risk research and prevention measures.Market opportunity study is mainly to general situation of the market,spot market research,analysis of the competitive environment.Business model research mainly through the business model of nine factors theory,analyzes the business model in the project.Team configuration and the researchers plan to study mainly through common configuration principles and theories of the project team,according to the characteristics of the project combining areas across the country for the needs of the project,from different positions and decomposition of the project,team configuration and personnel plan is determined.Project operation management analysis mainly through project general principles and theories of operations management,combining with the characteristics of the project,has been clear about the project operation and management of the key factors,namely the product operation,service operations,supply chain operations are analyzed respectively.Project risk research mainly through the legal risk has carried on the research of chain operation,and make effective method to the different stages.This paper aims to make full use of the theory of project management,closely linked with practice,help enterprises to establish some differentiated competitive projects,rapid changes in the market,and can effectively win development opportunities.