Research On Automobile IP/CNSL Styling Design Based On User Cognition

Under the background of experience economy,automobile as one of the most important transportation for people’s travel,its interior is becoming more and more important compared with exterior.Interior IP/CNSL as a platform for direct communication with users,affecting the style of car’s interior,it is a key factor of user’s cognition of automobile interior.Under the background of intelligent age,Automobile is facing a revolution of intellectualize,But many automobile manufacturers simply transplant intelligent technology to automobiles,Its interior IP/CNSL styling can not match the user’s cognition of intellectualize.Grasp User’s Image Cognition is the key to design the interior IP/CNSL of next generation in the age of intellectualize.To sort out the main brands and types of automobiles at present,based on the data analysis,start the research of IP/CNSL in the age of intellectualize,in order to obtain the feature elements of intelligent interior IP/CNSL.The contents of the study are organized into four points:(1)Acquisition of representative samples of automobile interior IP/CNSL:Using the method of expert interview and questionnaire investigation,to ensure the objectivity of the representative samples;(2)Deconstruction and quantification of the styling feature elements of interior IP/CNSL: Firstly,combine the method of eye movement experiment and oral report,establishment the deconstruction position of automotive interior IP/CNSL.Secondly,Encode the deconstruction position and styling feature elements.Finally,quantify the styling features of automotive interior IP/CNSL;(3)Obtain the styling adjectives and the evaluation of user images: Firstly,by the method of similarity detection of adjectives and expert interview,obtain adjectives for interior IP/CNSL in the age of intellectualize.Secondly,evaluate the representative samples of interior IP/CNSL by the method of semantic difference;(4)Obtain the styling feature elements of intelligent automobile interior IP/CNSL: Firstly,by the theory of quantification,construct mathematical model between form cognition and semantic cognition.Secondly,apply the data obtained from the above research to the mathematical model.Finally,By analysing the data,obtain the styling feature elements of intelligent automobile interior IP/CNSL which match the user’s cognition.Finally,using the research results of this paper,design an automotive interior IP/CNSL in the age of intellectualize,and use this design practice to verify the research results.