Research On The Development Strategy Of BT Auto Service Co. Ltd.

BT Automotive Services Limited(hereinafter referred to as "BT")in 1986 August was founded in Fushun City,Liaoning Province,the company was originally named the Forward tire repair shop,in 2004 renamed the BT automobile service co.The initial registered capital of the company is RMB five million yuan.The main business of BT Automotive Service Co.,Ltd is business is tire sales and maintenance,car repair,car beauty business.With the China economy especially the northeast economic downturn,coupled with the BT car for small workshops developed family business and other reasons,the slowdown in the pace of development of the company,the growth rate of turnover is slow,some business or even negative growth.Therefore,it is imperative for BT to develop a strategy suitable for its own development.First,introduced the BT car in the social and economic background and the pace of growth,then analyzes the company’s internal and external environment,and the use of Potter(Michael Porter’s Five Forces competitive model Model)to analyze the competitive environment,and analyze the situation of BT automobile use matrix etc.,to provide theoretical guidance for the smooth development of BT automotive strategy.Second,introduces the development strategy of BT automobile development,Pointed out the clear strategic target and the strategy implementation method;according to their own situation,the strategic scheme is put forward from the company’s daily operation and maintenance department,functional,modern information technology and other aspects of the.Third,introduced the guarantee measures for the smooth implementation of BT automobile development strategy.It monitors BT automobile development strategy in real time from six aspects: its own advantages,management procedures,organizational structure,human resources management efficiency,organizational structure and capital guarantee implementation.