Design And Research Of Interior Creative Street Blocks In Shopping Malls Based On Psychological Needs Of Customers

As people's living standard,cultural level and their own quality continues to improve,making its consumer philosophy and consumer demand have changed,combined with the impact of e-commerce,the traditional commercial retail industry has been hit an unprecedented hit.If people only care about the material function of goods,it can be realized through Internet consumption,so they attach great importance to the spiritual enjoyment and psychological satisfaction in the process of consumption as well as the pleasure generated when appreciating beautiful things,so as to introduce creative ideas to meet people's needs Industry and experiential consumption patterns have become major outlets that attract major shopping malls.The indoor creative block of shopping mall,which integrates the concept of creative block and the model of experiential consumption,took the lead in Joy City in Tianjin and achieved great success in terms of attracting traffic and increasing turnover.Through the research on the origin and development of creative industries and creative blocks,the article summarizes the concept,formation,function and elements of creative blocks in the indoor creative blocks in shopping centers.Through the understanding of the concept of indoor creative blocks in shopping centers,further analysis of the function of indoor creative blocks for shopping centers and the role of customers,and then come to meet the psychological needs of customers in the design of interior creative blocks is crucial,How to meet the psychological needs of customers in experiential consumption patterns is the eternal topic that shopping centers need to think about.According to the different types of customers who come to the interior creative blocks,the customers are divided into two types.One is the utilitarian customers,which focus on purposeful consumption.The other is the enjoyable customers,most of whom focus on To enjoy the "shopping" process,there may be random or non-consumer behavior.Then further analysis of the two types of customer groups for different psychological needs of space.Based on the research on meeting the psychological needs of customers,this paper summarizes the advantages and disadvantages of the "Creative Commune" of "riding goose commune" and "Garage No.5" in Tianjin Joy City and puts forward suggestions on how to enhance the sense of space experience.Summarizes the design principles and design methods of indoor creative blocks in shopping malls that meet the needs of customers' psychologicalneeds.The main objectives are to actively guide the purposeful consumption behavior of utilitarian customers and to promote the conversion of non-consumer behavior of enjoyable customers to consumer behavior.Thus providing a theoretical reference for the design of indoor creative blocks,bringing a new business operation mode for the development of shopping centers,and achieving the realistic goal of attracting passengers and improving the economic benefits of shopping centers and getting better commercial returns.