Research On The Design Of Cultural And Creative Products In China Three Gorges University Schools

College campus cultural creative products are the tangible carrier of cultural education with the sense of The Times.The dissemination and redevelopment of campus cultural creative brand is the choice of The Times,but also the need to build high quality campus cultural brand upgrading.College campus culture creation products can spread the essence of school humanities,improve the connotation of school humanities,and empower the school brand.Taking the school mascot and extension design derivatives as the key research and development objects,starting from the perspective of school cultural brand construction,this paper analyzes the basic form,design elements and cultural content of the current school cultural and creative products according to relevant cases,and analyzes their application in the campus spirit and campus cultural content.Strive to design products rich in humanistic content and trend elements of the university campus IP mascot.This study mainly focuses on school culture and creative products,and focuses on how to promote the interaction between school culture and creative products,so as to find out the location of school IP,and convert the intangible spiritual wealth through school IP into cultural promotion products,so as to promote the overall improvement of school culture.Taking China Three Gorges University as the research object,following the research idea from theory to practice,the problems existing in cultural and creative design of China Three Gorges University are summarized through investigation and analysis,and the corresponding design strategies are formulated with problem awareness as the starting point.Combined with the case analysis method,and referring to the excellent cultural and creative design cases of universities at home and abroad,summed up the principles of cultural and creative design of Three Gorges University.Based on the cultivation and development of campus culture as a starting point,innovative design of cultural and educational products with youth color,the use of university IP visualization form to improve the quality of campus culture,and focus on the design of the mascot of Three Gorges University and the application of derivative products.School culture education pays more attention to youth background color and adolescent emotion.The construction of school image can promote the communication and exchange between schools,and make the campus culture realize the brand operation,and the brand operation of school culture will also drive the comprehensive ability of the campus to upgrade,make the overall appearance of the school image more complete and has vitality.The hydropower characteristic specialty culture of Three Gorges University is developing vigorously.This paper will deeply study the creative products of the hydropower specialty brand culture of the university,through understanding the carrier,design elements and the current situation of the existing products on campus,through accurate analysis and collation,using the history and characteristics of the school,and taking this as the basis of inspiration,to design a series of representative symbols of campus culture.These symbols are not only the symbol of the school,but also the symbol of professional characteristics.At the same time,they can realize the connotation and depth of cultural education,so as to interpret the school’s educational philosophy and campus culture classics.We hope to use visual design product information to publicize the development history and unique features of the school to a wider audience in a more effective way.