Study On Development Plan Of Campus Cultural Creavtive Products

This thesis is mainly based on campus cultural creative industry in colleges and universities.From the perspective of development and design of college cultural creative products,this paper applies cases analysis to summarize matters needing attention in development and design of campus cultural creative products,gains experience of outstanding domestic and overseas designing schemes of campus cultural creative products,motivates the overall development of college cultural creative industry and promotes the combination of college campus culture and creative products.Taking Shenyang Aerospace University as an example,this thesis discusses the prospect of Shenyang Aerospace University cultural creative products.On the basis of elucidating the campus spirit and campus culture of Shenyang Aerospace University,the paper analyzes campus cultural elements from humanities,history and region these three perspectives.Through the symbolic extraction and transformation of cultural elements,creative materials and inspiration are provided for the development and design of campus cultural and creative products.Further more,this paper studies the strategies of development,design and operating.Referring to excellent domestic and overseas designing modes,the paper finishes an overall designing outline of culture creativity and designs some schemes.The thesis advocates that the proper research and development can fill market gap,enrich product ranges,improve the quality of products,and inherit Shenyang Aerospace University spirit,improve users' experience to products and accordingly plays a positive role in disseminating campus culture of Shenyang Aerospace University.Most important of all,this thesis can provide some references to improving the soft power of college campus culture and developing campus cultural creative industry in colleges.