Research On The Evaluation Of Farmers’ Market Distribution Based On Multi-target Demand

Under the current socio-economic background,the e-commerce economy has a major impact on the form of traditional commodity market circulation,and the intangible market will become a development trend.In contrast,the farmer’s market will retain a fixed trading venue due to residents’ dependence on the demand for capitalization of food and shelter.At present,the method of site selection for the farmer’s market is based on the market selection point,and the service radius buffer is the service scope of the farmer’s market.However,the travel path of residents’ life is not a straight line,but relies on the accessibility of urban road traffic to obtain services.Therefore,the traditional site selection method has the problem that the coverage of the facility service can not meet the living needs of the residents,and the actual accessibility of the facilities is poor.The reasonable location of the farmer’s market can improve the accessibility of the living service facilities and solve the problem that the residents’ actual shopping distance is greater than the service radius.On the one hand,the service level of the farmer’s market has a great impact on the residents’ life.It mainly includes various factors such as market accessibility,service capability and safety.These have important relationships in the location selection of the farmer’s market..On the other hand,the parties involved in the farmer’s market(governments,residents,traders)also have different needs for the location of the farmer’s market,and they all have different target needs,which put forward higher requirements for the construction of the farmer’s market.In the process of site selection,we must give consideration to both.At present,there is still a lack of evaluation system for the location of the farmer’s market,and it is impossible to quantitatively assess the true level of market location,and it is not possible to provide information feedback to managers in a timely and effective manner,which is unfavorable for the construction of farmer’s market.Therefore,it is necessary to study the indicators related to the site selection of the farmer’s market in order to meet the multi-target needs of different subjects,so as to establish a polling system for the site selection of the farmer’s market,quantitatively evaluate the site selection of the market,and find the site selection of the farmer’s market.The shortcomings and problems provide reasonable suggestions for the government to improve the service level of the farmer’s market,and provide a scientific basis for the farmer’s market location planning.Research conclusion:(1)Inducting and screening the farmer’s market site selection price index and extracting relevant factors;(2)Research on the construction of the evaluation index system of the farmer’s market site selection with multi-target demand;(3)An empirical study on the location evaluation of the farmer’s market in the center of Anning City.Analysis conclusion:(1)The current situation of the farmer’s market in the downtown area of Anning is relatively poor,and the location of the farmer’s market space is concentrated in the center,gradually decreasing toward the periphery,the number of farmers’ markets in the peripheral areas is seriously insufficient,and the problem of uneven location is prominent..(2)Comparing the coverage area obtained by the existing service radius method with the GIS network analysis method,and discovering the defects in the service radius method through the coverage data,and also finding the coverage blind area in the current situation of the farmer’s market.Planning to optimize site selection provides a sufficient basis.(3)By establishing a site evaluation index system,the level of agricultural market distribution can be quantitatively assessed,and accurate assessment conclusions can be given for its coverage and service capabilities,and key short-term impact factors can be found,which is beneficial to Find ways to solve problems and provide reasonable guidance for government management decisions and planning.