Reasearch On Pricing Problem Of Y Company’s New Energy Automobile Products

With the continuous development of human society,the emission of pollutants and the use of non-renewable resources have become the core issues facing the development of the world automobile industry.Because of the increasing pressure,the auto industry is forced to transform.Faced with such a situation,the global automotive industry has experienced a profound thinking in the past period of time.Through discussions,the consensus on the development of new energy vehicles has been reached,which will be the mainstream trend of future industrial development.As a new industry with a short market history,there are few achievements left by predecessors in the systematic pricing model,and there are vacancies in the content for reference.Market demand is also in the exploratory stage,and the new energy vehicles are different from the traditional fuel vehicles,which makes the impact of the application environment more prominent,which adds uncertainty to its pricing.Economics clearly points out the important role of price.It is a balanced means of market regulation,which is related to the economic interests of both consumers and manufacturers.Therefore,this paper takes Y enterprise as an example to study the pricing problem of emerging industries has certain practical significance.Based on the current market conditions and pricing methods and strategies of Y company’s new energy vehicle products,this paper comprehensively considers the diversification factors affecting the price of new energy vehicles and the existing pricing problems of Company Y,and gives corresponding improvement suggestions one by one.In addition,taking the pricing method of automobile products as a reference for research,the pricing structure combining the uncertainty characteristics of new energy vehicles is analyzed.Introduce a pricing model with internal and external factors,define related variables,and analyze the optimal price from the perspective of economics to obtain a reasonable price range.It provides a reference method for the pricing of Y company’s general new energy vehicles,and has scientific reference value.