Research On The Development Strategy Of "New Electricity Reform" In State Grid Shaanxi Electric Power Company

In the development of our country's economic structure transformation and upgrading,the development of the national economy is largely dependent on continuous,reliable supply of energy,electricity as a power to promote the development of society,on the one hand,to ensure the normal operation of industrial system,and on the other hand,is economic activities and one of the people's daily life can not lack of energy.Therefore,the perfection of power system plays a very important role in the development of national economy.The new round of power system reform in China will usher in important progress in the areas of electricity price reform,opening up of power selling side and construction of electricity selling market,aiming at promoting the vigorous development of the power industry,but also a profound adjustment of interests.The power industry will face an important juncture of how to compete and develop from monopoly to market.After the new electricity reform,the whole power industry will show the characteristics of "open two ends,supervision in the middle".In the past,the enterprises only responsible for generating electricity will have the opportunity to set up new power selling companies to sell electricity directly to big customers,while the previous mode of selling electricity to the grid will remain unchanged.This will have a profound impact on power grid enterprises such as Shaanxi Electric Power Company of China National Grid.It will change the function orientation and operation mode of enterprises,break the current situation that power grid enterprises integrate power transmission,purchase,sale and dispatch transactions,and make fundamental changes in the function orientation and operation mode of power grid enterprises.This article reviewed the basic situation of our country electric power industry and the reform,based on the existing natural monopoly and government control and enterprise strategic theory,using PEST and SWOT analysis method,under the "new electric change" priorities within shaanxi province electric power company,the department of environment,advantages and disadvantages are analyzed,such as situation to the new situation and challenges faced by in-depth discussion.In the process of analysis,in the form of the combination of theory and practice,and the enterprise strategy development actual situation and the existing problems in research,collect and summary the enterprise marketing,development planning,operation monitoring center managers view of new change electric response.On the basis of this,it puts forward the enterprise development strategy of "lean management and market development".By dealing with the development of Chinese electric power system reform strategy this research subject,to analyze the history and current situation of electric power system reform in our country and existing main problems,clear the current situation of our country electric power system reform,and based on the above analysis,in combination with the practical situation of shaanxi electric power system reform,proposed on the basis of analyzing the problems on its development strategy in shaanxi province electric power company in the current electricity reform,hoping to provide reasonable reference for enterprise development.