Study On The Planning And Design Of Scenic Village Under The Strategy Of Rural Revitalization

In recent years,driven by the rural revitalization strategy,the development of global tourism and rural tourism has been continuously advanced and entered a boom stage.In the report of the 14 th Party Congress of Zhejiang Province in June 2017,it was first proposed "to vigorously develop global tourism and promote village Scenic Area Construction",as the longitudinal deepening the rural tourism development model of the concept of "scenic village" was born,it is the further advancement of new rural construction and beautiful rural construction,is also an important measure to realize the revitalization of rural industries and solve the problems of agriculture,rural areas and farmers in Zhejiang Province and even the whole country.However,for the new concept of "scenic village",due to the lack of systematic construction of theoretical system and application demonstration of practical cases in its planning and design,to some extent,it has affected the construction level and effect of scenic villages.Therefore,the research on the area of scenic spots in the direction of planning and design has important theoretical significance and application value for the development of rural tourism and rural revitalization.From the perspective of rural revitalization,this article first analyzes and compares the relative theoretical research developments and related concepts of scenic villages at home and abroad,to the related theory as a support,summarize the scenic spot features and constituent elements of the village,and based on village characteristic resources existing divided into the four development patterns of scenic village: depending on industry,environment,culture and scenic spot,and at the same time,this paper expounds the economic,ecological and social benefits of scenic villages.Secondly,through in-depth investigation of three village cases in Qingzhiwu Village,Zhinan Village,and Yinyang Village in Zhejiang Province,and analysis of planning characteristics,based on the successful experience and problems in its construction and development,summarizes the processes,influencing factors,goals and principles on planning of the scenic village,build the scenic village planning and design strategies: regional characteristic positioning,reasonable planning and layout,characteristics landscape express.Among them,the positioning of regional characteristics includes:clear resource advantages and highlight regional culture;Rational planning and layout strategies include:optimizing space,rational zoning,industrial upgrading,innovation-driven,project planning andhighlighting creativity;The characteristic landscape expression strategy includes: production landscape,Ecology landscape and life landscape.On the basis of the above theoretical research,the paper introduces a practical case of 3A scenic village in Yonghong village,Jiaxing city for empirical study.Aiming at the current characteristics and existing problems of Yonghong village,the paper applies the strategy of village planning and design of scenic village,based on the development of flower tourism,the Yonghong Village will be built into a3A-level scenic village with a variety of tourism features,such as“agricultural tourism,sightseeing photography,entertainment recreation and leisure health”.Finally,under the verification of practical cases,this paper sorts out and summarizes the research results,then puts forward the shortcomings of this paper and expects to further deepen and improve the research.