Study On Planning Strategy Of Touristic Village In Shannan City Under The Background Of Rural Revitalization

Since the implementation of the rural revitalization strategy,various regions of the country have vigorously developed and promoted rural tourism,and driven the construction of rural economy,culture,and ecological civilization with rural tourism.It can be seen that under the macro policy,rural tourism is becoming more and more important.In recent years,tourism has gradually become one of the pillar industries of the Tibet Autonomous Region.It plays a key role in driving urban-rural relations from opposition to integration.The development of rural tourism has promoted the construction of industrial poverty alleviation in Tibet.At the same time,with the unique natural resources and regional cultural resources,Shannan City has rapidly developed rural tourism.Against this background,it is of positive significance to study the planning of tourist villages in Shannan City.Through theoretical study and excellent case studies on the background of rural revitalization and tourism village planning,combined with actual projects that I personally participated in,the strategy of tourism village planning in Shannan City is divided into four parts and six chapters for research.The first part,the first chapter,under the background of rural revitalization,the national level has actively made policy arrangements,and rural tourism has become increasingly important in tackling poverty.The Tibet Autonomous Region has paid close attention to the "rural tourism + targeted poverty alleviation" approach and guided farmers and herdsmen to engage in rural tourism.Rural tourism has achieved periodic results,and a large number of farmers and herdsmen have escaped poverty.The level of Shannan City urgently needs to plan and guide the integration of natural and cultural resources in the city to promote the development of tourist villages.The second part,the second chapter,deeply understands the specific content and overall requirements of rural revitalization and tourism village planning,and analyzes the relationship between rural revitalization and tourism village planning,that is,rural revitalization is the policy background for implementing tourist village planning And the ultimate goal,tourist village planning is the preferred method and stable way to achieve rural revitalization.Then,a domestic and foreign research review of tourist villages is conducted,drawing on the successful methods of excellent tourist village cases.The third part,namely the third chapter,the fourth chapter and the fifth chapter,gives a detailed introduction to the current characteristics of Shannan city,such as superior traffic conditions,rich rural tourism resources,and distinctive characteristics.The case of tourism-oriented villages summarizes the characteristics and problems of rural tourism development,and leads to the leading and importance of tourism-oriented village planning.Then make planning strategies for tourism-oriented villages in Shannan City,mainly to determine the diversified development positioning and staged development goals;upgrade files and upgrade tourism products and gradually improve marketing activities;optimize the spatial structure and thematic functional zoning;upgrade tourism supporting facilities And supporting facilities in the village;improve the operation mechanism and strengthen safety management.Finally,it is applied in practice.First,it analyzes the location and tourism development conditions of Nuqiao Village,and then gives detailed planning strategies for the village.First,by formulating a diversified development positioning and staged development goals,the Tibetan cultural village is realized The overall development orientation of the museum and the long-term goals of key rural tourism villages in the country,the second is to realize the upgrading of village tourism products through the planning of "parent-child leisure experience" tourism products and "cultural and rural leisure roaming" tourism products,and the planning of annual festival activities And marketing theme activities to gradually improve marketing activities.The third is to optimize the spatial structure and functional zoning by planning and building a rural better life center and driving multiple themed tourist settlements.The fourth is to complete the supporting facility planning by configuring sufficient and reasonable layout of rural facilities.The fifth is to improve the level of tourism operation management by improving the operation mechanism and strengthening safety management,and finally achieve the goal of comprehensive village prosperity by the end of the planning period.The fourth part,the sixth chapter,gives the main conclusions of the thesis and the future research prospects.