Research On Busniess Performance Of Mianyang Stores About JFL Group

In the past decade,with the rise of e-commerce,a large number of home appliance sales enterprises,especially offline stores,have entered a relatively difficult period of their own development and profitability.Home appliance sales belong to the field of complete competition.Fierce industry competition,overcapacity of manufacturers,and huge impact of e-commerce have led to the continuous decline in the performance of home appliance sales enterprises,and even bankruptcy.In such an economic and market environment,home appliance sales enterprises need more reasonable allocation of resources,internal tap potential,improve business performance,in the fierce market competition,to maximize economic benefits.This paper mainly uses DEA method to evaluate the business performance of stores in Mianyang area of jiafulai group.In this paper,the relevant research results are sorted out,and the development of China's home appliance industry is investigated and analyzed.Based on the systematic and in-depth investigation of the operation of jiafulai group and its stores,this paper constructs a performance evaluation index system of stores in Mianyang.Finally,the paper uses DEA traditional model and cross efficiency model to calculate and analyze the operating performance of six stores in Mianyang area of jiafulai from 2013 to 2018.The results of this study have a certain reference value for improving the operation performance of the stores in Mianyang area of jiafulai group.The results show that the overall business performance of six stores in Mianyang area of jiafulai group is good,but the overall business performance of fule Road store is low in the past six years,top store and Party school store have some degree of low business performance,and fule Road store is still in the stage of scale decline.The cross efficiency model can make the business performance evaluation of the stores in Mianyang more differentiated;at the same time,in the process of calculation and analysis,the cross efficiency model can not only consider the market competition relationship of the stores,but also consider the cooperation relationship of the stores under the management of the same company;through the cross efficiency calculation,it shows that the business performance of the stores in Mianyang can be improved stably in the investment of the company Under the premise,we need to start from the store management,improve the management level,reduce costs,and finally achieve a healthy and sustainable development of the store.