Assessment On The Application Effect Of The Information System "Freight Intelligent Marketing Platform" Of LZ Group Co.,Ltd

While the information technology is developing rapidly,all walks of life are attaching increasing importance to its application,which is both an enormous opportunity and an immense challenge for traditional industries including rail freight.As is known to all,information systems can break the traditional marketing model,improve work efficiency and promote business performance,but it has become an important issue to effectively apply information systems and continue their effects.In order to better apply them to achieve sustainable development,it is necessary to comprehensively evaluate and analyze the operating performance,efficiency and quality of existing information systems to evaluate their application effects,identify their problems and deficiencies for optimization and improvement and then propose solutions.However,it is a complicated study to evaluate the application effects of information systems.At present,due to their rapid development and high requirements,as soon as the information systems are successfully developed,more attention is paid to their functions,data storage capacity,security and confidentiality rather than their quality,practicability and consumer use.This research analyzes the concepts related to the application effect evaluation of information systems from the perspective of actual application and analyzes the status quo of application effects of Smart Freight Marketing Platform,an information system of LZ,including system overview,application effects evaluation method,and existing problems.Based on the functions of the entire system,application effect evaluation indicators are optimized and selected to build a comprehensive performance indicator system,and combined with multiple evaluation methods and ideas,different indicators are combined and used to measure the stability and reliability of system operation and build the system evaluation model based on the AHP method with entropy weight.On the other hand,the effectiveness and accuracy of various evaluation methods are comprehensively evaluated under the combination of test methods.According to the results,the information system has better application effects,and accordingly a feasible solution is finally formed for the application effect evaluation of LZ Smart Freight Marketing Platform.This research employs the evaluation model base on the AHP method with entropy weight to analyze the application effects of LZ Smart Freight Marketing Platform and proposes measures and recommendations specific to the existing problems,which can be taken by the users as certain reference to understand the Smart Freight Marketing Platform.Therefore,participants of the Smart Freight Marketing Platform project can analyze and help maintain relevant functions from different perspectives and promote the applicability of the information system.In addition,it positively guides the information construction of LZ to a certain extent and helps decision makers make more scientific decisions based on the information system,so it is of certain practical significance.