A Study On The Layout Of Hypermarkets In Urban Fringe From The Perspective Of Supply And Demand

As the most dynamic part of urban commerce,retail industry is one of the basic functions that cannot be replaced in urban economic development and residents' life.In recent years,the population scale of urban fringe area is also increasing,the economic level is constantly improving,and the urban boundary is expanding.However,the public service facilities in urban fringe area are slow and outdated,which is difficult to meet the daily needs of residents.On the one hand,due to the role of the market,the layout of public service facilities is more concentrated in the old and central urban areas with high population density;on the other hand,due to the interference of e-commerce,some residents' consumption demand is solved by online shopping and distribution,which actually leads to the increase of the population threshold of public service facilities.Therefore,the retail space layout has become the focus of urban planning and other disciplines,and the layout planning of urban commerce has also been paid more and more attention by the industry.Taking Chang'an District of Xi'an city as an example,this paper constructs the supply and demand evaluation system of large supermarkets based on the central place theory,retail location theory,business circle theory and other relevant theories,and takes the POI data of large supermarkets,population and heat data,road traffic data,business network POI data,and anjuke residential area's POI data as the data basis,and uses kernel density analysis method,buffer analysis method and weighted overlap method In this paper,the distribution characteristics and related influencing factors of the current large supermarkets in Chang'an District are analyzed and studied.Combined with the evaluation and analysis results,the corresponding optimization strategies are proposed for the layout of large supermarkets in Chang'an District.The results show that:(1)from the perspective of spatial layout,the large supermarkets in Chang'an District show a significant centripetal layout.The closer the supermarket is to the urban area,the more intensive the supermarket distribution is.(2)From the perspective of influencing factors,the distribution characteristics of supermarkets are highly correlated with population distribution,traffic conditions,regional house prices,and surrounding commercial scale,among which population factors and traffic factors have the highest correlation,and they are all positively correlated.(3)According to the results of supply and demand comparison evaluation,Chang'an District near the city center is in excess of demand,while the surrounding area is in short supply.It is suggested that when the supermarket layout is adjusted,the supermarket scale in the supermarket concentration area can be reduced,and priority should be given to the areas with large demand for supermarkets and lack of supermarkets.(4)When planning the commercial network,the government should build a multi center,multi-level and network business layout system in accordance with consumer demand and consumer propensity.