Tai'erzhuang Red Cultural Creative Product Design Research

As a treasure in Chinese culture,red culture is the spiritual source of my country's socialist cultural construction.As a materialized carrier of red culture,red cultural creative products can not only meet the cultural needs of the public,but also play an important role in the spread of local red culture and the promotion of red brands.Tai'erzhuang is rich in red resources,but they all focus on the collection,preservation and display of historical relics.They are not closely related to the lives of the people.The existing cultural and creative products in the store have serious homogeneity and low sales.So how to enable Tai'erzhuang Red Scenic Area to develop products that show regional characteristics and meet the needs of the public in the future,and play its public education significance,is the main purpose of this study.In the research content of this article,first of all,the basic research on the relevant literature and the design status at home and abroad;second,the field research on the Tai'erzhuang red cultural creative product market,and the problems that need to be solved in the design of red cultural creative products are proposed;Then,through the analysis of successful design cases at home and abroad,sum up the relevant experience and theoretical basis to be followed.Based on the characteristics and actual situation of the Tai'erzhuang red resources,the design goals,design principles,development contents and design methods of the cultural and creative products were determined.Finally,combined with the above design strategy,the Tai'erzhuang red scenic spot was targeted at the needs of the TTai'erzhuang red scenic area crowd.Design and practice of cultural and creative products,and make future prospects.In short,the design of Tai'erzhuang's red cultural creative products should be based on local characteristics and culture,combining various forms of cultural relics exhibitions and special activities in the scenic area to develop design ideas.At the same time,in the design of products,we must take consumer demand as the starting point,develop a series of products that can meet the needs of the public to create a local red brand,and increase the influence of Tai'erzhuang's red culture.The author hopes that these experiences can play a guiding role in the design and research of cultural and creative products in other red scenic spots in China.