Research On The Innovative Design Of Cultural And Creative Product Of Sun Yat-sen Memorial Hall In Guangzhou From The Perspective Of Cultural IP

In the context of the rapid development of China’s economy and technology,in face of consumption upgrades and changes in consumer groups,people no longer satisfy the attributes of the product itself,and slowly change from material needs to higher spiritual and cultural needs.Therefore,the cultural industry is facing new development opportunities,and cultural IP emerges as the times require and becomes a development upsurge.As one of the landmarks of Guangzhou,Sun Yat-sen Memorial Hall in Guangzhou is a city card of Guangzhou.It needs to keep up with the trend of the times and show a new look.Making the culture of the memorial hall into a cultural IP can better spread the culture of the memorial hall and carry forward the spirit of Sun Yat-sen,and has become a new research direction.Conforming to the development trend of the times,from the perspective of cult ural IP and through on-the-spot investigation and in-depth research,this topic aims t o clarify the current situation faced by the cultural and creative products of the Me morial Hall,and propose the upgrading needs of the cultural and creative products a ccording to the actual situation.This topic puts forward the design guiding ideology of "appearance-shape-feeling-rhyme" at four design levels which is applied to the d esign practice of cultural and creative products of the Memorial Hall in Guangzhou of warmth,story,beauty and interest.The topic improves the dilemma faced by the original cultural and creative products due to outdated designs and single categories,helps to create the cultural IP of the memorial hall,and promotes the inheritance a nd development of the memorial hall culture and Sun Yat-sen’s spirit.Through the research of this topic,it is beneficial to better spread the memorial hall culture and enhance the market competitiveness of the cultural and creative products of the memorial hall and the social influence of the memorial hall culture.It is also conducive to make people feel the charm of the memorial hall culture and enhance their sense of cultural identity.This research has great practical significance,which not only shorten the distance between Memorial Hall and the public,but also meets the needs of people’s cultural life.It is hoped that the research on this topic can provide a certain reference value for the more orderly development and application of cultural elements of Sun Yat-sen Memorial Hall in Guangzhou in the future,and help the public to feel the dual resonance of excellent culture and visual beauty,and finally play a role in the protection and inheritance of the Memorial Hall culture.