Research On Design And Use Intention Of Cigarette Vending Machine

With the continuous development of China's retail industry,the current era of China's online retail relying on the rapid development of network traffic dividends has gradually passed.In the future,online and offline development will be coordinated and promote each other.Among them,the vending industry has lower costs,a small footprint,and uninterrupted operations for 24 hours,which has become a way for companies to quickly and efficiently expand retail channels at lower costs.The object of this article is the cigarette vending machine.Based on the new retail project of the actual enterprise,this article designs and implemen ts a cigarette vending system,and conducts empirical research on the system to explore the influencing factors of consumers' use intention of vending machines.This article provides recommendations for improving vending machine systems and future marketing strategies to serve consumers better.This article enriches the related research on the adoption theory and has practical significance for the future development of enterprises.This article first analyzes the using process of the cigarette vending machine based on the actual situation.The key factor that confi rms the feasibility of the machine is to ensure that minors cannot purchase cigarette from it.Therefore,identification verification and face recognition comparison are required.Based on the above analysis,we interviewed potential users of automatic vending machines,combined with the adoption of relevant factors in the theory,determined that the system design should focus on and emphasize the ease of use,public value,and privacy concerns of the system.The system outline design was completed and the key technical framework was explained.Then,in order to verify the consumer's willingness to use the system,based on the rational choice theory framework,and an extended model of technology adoption theory,consumption value theory and altruistic behavior,the research model of this paper was constructed,and corresponding hypotheses were proposed.This article uses empirical research methods to collect data using questionnaires,researches consu mers' willingness to use automatic vending machines,and finally obtains 223 valid questionnaires.The data is analyzed using Smart PLS 3.0 software.The results show that the ease of use and price factors of vending machines can significantly affect consu mers 'perception of functional value,and functional value can positively affect consumers' willingness to use.However,the public value of cigarette vending machines has not had a significant impact on the willingness to use it.After that,the group of consumers of different ages,vending machine experience,an d smoking level on the model path relationship was further analyzed.Finally,based on the above analysis,the design improvement methods and future market promotion suggestions of automatic vending machines are given.