| In recent years,because of the development of short-distance tourism and the upgrading of consumption structure,the number of village homestay development and construction has increased year by year.While attracting funds and talents to return to the countryside,improving village infrastructure,invigorating village economy and inheriting village culture,it pays more attention to providing tourists with comfortable experience,rich activities and unique aesthetic perception.Interior space is an important space carrier which can directly show the design characteristics of village homestay and directly affect the perception of tourists’ experience.Based on the network evaluation and analysis,an empirical model was constructed in the study,interprets the experience concerns and satisfaction of tourists in village residential rooms,and puts forward the interior design and optimization strategies of village residential rooms from the perspective of tourists’ experience perception.First of all,the theory of hierarchy of needs,environmental behavior and spatial cognition are introduced to clarify the source information for network evaluation,the processing method of network evaluation information and the research steps of network evaluation,and to construct a theoretical framework based on "analysis model construction-importance performance analysis-Design Strategy elucidation".Secondly,8 typical village homestays in Jiangsu and Zhejiang provinces were selected for the field research.Based on the results of word frequency analysis and content analysis of network evaluation,taking grounded theory as the research model construction method,the influencing factor model of indoor environment network evaluation of village homestay was built.Among them,the first level indicator elements include Infrastructure perfection,Experience facility richness,Design aesthetic experience,Comfort experience,Space characteristic experience and Interior decoration experience,the second level indicator elements include Sound insulation and Sunshade facilities,Catering equipment facilities,Lighting facilities,Guiding facilities,etc.,totaling 44.Thirdly,according to the importance and performance of 44 initial categories,IPA method is used to classify them into four levels,namely,Factors of continuous maintenance,Factors of supply transition,Factors of priority improvement and Factors of strengthening improvement,so as to further clarify the impact mechanism of var ious categories on rural residential network evaluation and strengthen the corresponding relationship between design strategies and research results.At the same time,in order to improve the analysis results,the main category relevance analysis and negati ve evaluation analysis are added.Finally,according to the model of influencing factors and the results of IPA analysis,this paper puts forward the interior design strategy of village homestay.It defines the relevant elements and design principles of village homestay interior design,including Behavior elements,Environmental elements and Functional elements.The design principles are proposed for six first-class indicators in the theoretical model.Finally,from the three dimensions of interior living e xperience,interior characteristic experience and interior aesthetic experience,the optimization strategy of village homestay interior design is proposed. |