The Research About The Relationship Between Mass Consumption Culture And Pop Art Design

The strategic policy of "cultural power" proposed by our country has been stimulating the enhancement of our national cohesion,as well as promoting China's development of politics and economy and its progress of society.While strengthening China's cultural soft power,it has also provided people with needs in materials and spirits.With the continuous deepening of the integration of culture and science and technology industry,the combination of culture and tourism and the manufacturing has become more and more obvious.The development of cultural and creative products has set off a wave of enthusiasm,the cultural and creative shop of Hunan Museum has seen a surge in traffic,however,some cultural and creative products in the museum suffered from poor sales.Generally,a provincial museum represents the most concentrated and essential profound manifestation of the provincial culture.It is the image representative of a province,as well as the root of the cultural heritage of a province.Therefore,the provincial museum has a high-intensity cultural labeling effect on a province,in the process when displaying and disseminating to the externals of the cultural label,the role of museum cultural and creative products is obviously the first to bear the brunt,as they are the an effective means of specific visualization and symbolization of cultural labels.However,in the visualized design of museums today,cultural and creative products at home and abroad have existed various problems such as uneven product quality,weak visual impact,insufficient relevance to the cultural relics,and unreasonable selling prices.There are also some museums that do well in the design of cultural and creative products,such as the Palace Museum,National Palace Museum in Taipei,Shanghai Museum,etc.Among the existing cultural and creative products of these museums,they are having relatively high innovation degree of the products,relatively strong cultural essence,relatively deep exploration of cultural genes,and a relatively high degree of conformity with the modern mass consumer culture trend.They has a higher degree of,a stronger cultural root,a deeper exploration of cultural genes,and a higher degree of conformity with the trend of modern consumer culture.There are also many museums whom,taking the Hunan Museum as an example,exist typical problems in aspects of relatively weak in cultural and creative product development and marketing,relatively small social impact of the cultural and creative products,lack of highlighting the regional features in effect,and so on.It is hoped thatby using the contemporary popular pop art consumerism to combine the snackability of popular culture with the excellent attributes of local history and culture,hence to create a new love series cultural and creative products that meet the needs of the young people.Inspired by the lines of "Double wood is not a forest,there is a heart under the field containing the analogy of the Chinese characters of “Xiangsi”,which means lovesickness,the concept of “meet”(same pronunciation in Chinese as the phase of “meeting in Hunan”)was raised,and the brand and logo were designed.The IP image design of the "leopard cat lacquered food tray",one of the cultural relics in the collection of Hunan Museum,was performed,five cultural relics,such as "Dahe Human Face Square Tripod","Pig-shaped Bronze Copper of Shang Dynasty","Wang Minsheng Bamboo Carved Pan Fei Figure Sitting Screen",were selected for the illustration design,in the end,combining with the pop art style,the cultural and creative products of the love series in Hunan Museum have been designed to meet the needs of young people.