Study On The Design Of Cultural Products Abstracting From Various Culture

With the improvement of people’s living standard,the general improvement of cultural level and the growth of income,ordinary material consumption has been unable to meet the consumption needs of the public,people began to generally pursue a higher level of cultural consumption.The appearance of cultural and creative products is gradually changing people’s understanding of material consumption.Excellent cultural and creative product design,but also play a role in promoting cultural identity,cultural confidence.With the emergence of "cultural innovation","cultural confidence" and other words,the popularity of the cultural and creative industry has been pushed to a climax,from the redesign of the city image brand to the small shops in the streets,the word cultural and creative is full of our life.Based on the development plan of yunnan provincial museum for the design and development of cultural and creative products,this paper discusses a reasonable method of cultural and creative product design for the purpose of conducting cultural and creative product design practice for yunnan provincial museum.In view of the problems in the cultural and creative product market,the author proposes to first study the core cultural essence of cultural and creative products,conduct hierarchical analysis of culture,extract culture from the appearance level,behavior level and emotional level,and then design and display multi-layer culture.The exploration of cultural hierarchy is the main theoretical support for the cultural and creative product design method proposed in this paper.The exploration of vertical division of culture can analyze the consumer groups targeted by cultural and creative products in different forms.To understand the horizontal division of culture and extract it,the task and significance of cultural and creative products can be clarified first,so as to avoid unplanned design and market input.Secondly,cultural connotation of cultural and creative products can be enriched.Cultural and creative products are not only visually pleasing,but also can penetrate into the lives of consumers to make culture live and move,so as to achieve real cultural inheritance.Thirdly,multi-layer cultural extraction can enrich the expression forms of cultural and creative products,reject monotony and homogenization,and make cultural and creative products become cultural carriers that can be remembered by the public and evoke emotional resonance.The research of cultural stratification theory is of guiding significance to the design of cultural and creative products in museums in the later stage,and also has reference significance to other design methods of cultural and creative products.The purpose of this paper is not to criticize and praise the existing cultural and creative product design,but to explore a way to explore more levels of culture on the basis of the existing market and apply it to the cultural and creative product design of yunnan museum for nationalities.