Culturaland Creative Product Design Based Of Heilongjiang Provincial Museum

With the change of global social background and the continuous development of science,technology and culture,museums are constantly upgrading their own values and connotations.The role of museums in the social environment is constantly changing,and the social responsibilities they shoulder are constantly changing.In such a social environment,the cultural and creative industries of museums have also begun to rise,which is a brand-new way to extend the spiritual and cultural transmission of cultural relics displayed in museums,and has been widely welcomed by the public.In view of the cultural relics in the museum collection of Heilongjiang Province,we should enhance the understanding of the regional culture of Heilongjiang Province in the form of cultural creative products.Through the design of cultural and creative products of Heilongjiang Museum,we can make the creative products come into people's life,and make the audience understand the history and culture of Heilongjiang Museum through the dissemination of creative products.This paper will take the development of museums in Heilongjiang Province as the research object,analyze the development status of cultural and creative products in museums at home and abroad,discuss the main problems and propose solutions.On this basis,the design of Longbo Youli series based on cultural creative products of Heilongjiang Museum is elaborated.