Under The Cooperation Mode Of"Designer + Farmer"Research On The Practice Of Rural Characteristic Product Design

At the 19 th National Congress of the Communist Party of China,the issue of "agriculture,rural areas and farmers" was put forward as the top priority of the party's work,and the strategy of Rural Revitalization was implemented.Farmers are the main body of rural social development,as the backbone of rural development,but they are facing three major problems: lack of autonomy,lack of spontaneity,lack of innovation.In essence,design is a kind of social work.As a new force,it has begun to participate in the road of rural revitalization,but it faces problems such as the design concept does not conform to the rural concept,the design scheme is divorced from rural life.This paper puts forward the cooperation mode of "designer + farmer",which guides designers and farmers to participate in rural product design in the way of collaborative research and participatory design,plays the role of farmers as the main body of rural society,and constructs a new way of cooperation between designers and farmers.Based on the strategy of rural revitalization,this study discusses the dilemma of farmers' subjectivity in this context,and the problems of designers' on-site design,and puts forward the "designer + farmers" cooperation model for on-site design.From the theoretical level,this paper discusses the construction mode of "designer + farmer" cooperation mode,that is,in the design preparation stage,collaborative research on design objects,participatory design activities in the design stage,and integration of the advantages of designers and farmers.Taking the practical process of rural characteristic product design as an example,this study demonstrates the feasibility of the cooperation mode of "designer + farmer".By establishing cooperation relationship with the villagers of xiaota village,the specific process of collaborative research of rural characteristic materials under the cooperation mode is formulated,the specific process of participatorydesign of rural characteristic product design is formulated,and the details of the cooperation mode are further enriched.At the same time,this study also formed a wealth of research results,including a set of transformation methods of local skills,a series of material samples of rural tile materials,five groups of rural characteristic product design works.Through the practical research results of this paper,we can see that the cooperation mode of "designer + farmer" is feasible.Farmers,as the main body of rural society,master traditional handicraft,have the advantages of rural wisdom and life culture,which can provide power for the excavation of rural characteristics;designers,as a new force involved in the revitalization of rural areas,can inject blood into the products with rural characteristics and increase the richness of product content.Under the mode of "designer + farmer" cooperation,the individual value of farmers has been improved from farming land to the designer and producer of products,and the result of the mode of cooperation has produced excellent in-situ design products,which will promote the development of rural culture and industry to a certain extent,and help to promote the implementation of Rural Revitalization Strategy.