Research On The Development Strategy Of Sdic Caofeidian Port Co. Ltd.

In recent years,specialized and informationized coal ports have emerged,and more and more customers have put forward higher requirements for port services,which has made the competition among coal ports white.It is unwise for the port industry to rely on blind expansion of port capacity or increase the scale of supporting facilities.It needs to actively adapt to environmental changes under the new situation,adopt scientific and rational development strategies,and enhance the core competitiveness of enterprises,with a view to occupying more The market share and the favor of customers have enabled the company to achieve rapid development and remain invincible in the fierce market competition.This article takes SDIC Caofeidian Port Co.,Ltd.(hereinafter referred to as SDIC Caofeidian Port)as an example to conduct research and analysis on the current development strategy of the port.Using theoretical research methods,case analysis methods,quantitative analysis methods and other research methods,combined with the characteristics and development trends of the coal port industry,the development strategy of SDIC Caofeidian Port was analyzed.Due to the short set-up time and the unclear development strategy,SDIC Caofeidian Port faces a series of problems such as selecting the development direction,optimizing the allocation of resources,and exploring and maintaining core competitiveness.Based on the practice of the thesis,using the relevant principles of competitive strategy management theory,using the five-force model,SWOT,PEST and enterprise value chain analysis,the internal and external strategic environment faced by SDIC Caofeidian Port was comprehensively and meticulously After the analysis,it puts forward the necessity and specific implementation plan of implementing the development strategy,and determines the competitive strategy of brand strategy,marketing strategy,corporate culture strategy,human resource strategy and financial strategy applicable to the future development of the company,and proposes to further improve the port logistics chain.Thedevelopment advantages;strengthen the construction of corporate culture;deepen the internal performance management of enterprises;strengthen the specific safeguard measures such as the improvement of internal business decision-making system,and promote the effective implementation of development strategies.At the same time,because the proposed countermeasures have universal characteristics,it is hoped that this research can not only provide valuable empirical reference for companies in the same industry,but also provide meaningful reference for the development of other projects of SDIC Group.