Study On The Design Of Qiandongnan National Cultural Tourism Product In Guizhou

Located in Guizhou Province,Guizhou Southeast Guizhou Miao and Dong Autonomous Prefecture has a national non-material cultural heritage up to 52,in the natural heritage resources and intangible cultural heritage resources are very rich under the premise.Qiandongnan has gradually become an important tourist destination,Qiandongnan government on the local tourism resources publicity and the introduction of a number of related policies,so that the tourism industry has become the main local economic growth point.The prosperity of the tourism industry is driven by the development of the souvenir market.With the rapid development of the tourism industry in Southeast Guizhou,tourism souvenirs from other regions have also taken the opportunity to enter the southeastern souvenir market,which has led to the increasingly fierce competition in the tourist souvenirs.And Southeast Southeast tourist souvenir industry practitioners or the traditional mode of operation,no innovation,the lack of local characteristics,did not consider the needs of tourists.Local tourism souvenir design is also the lack of professional design talent,souvenir style is based on the previous single copy,these problems are hindering the Southeast Guizhou tourist souvenir innovation bottleneck.The purpose of this paper is to combine the requirements of souvenirs and to apply the local culture to the souvenirs.Through the tourist souvenirs so that visitors not only stay in the local construction,clothing and scenery on the surface,but to allow visitors to buy souvenirs at the same time more in-depth understanding of the region or even the region's national culture.This paper focuses on the tourism and cultural resources of the southeastern Guizhou,analyzes the present situation of the souvenirs in the southeastern Guizhou market,and finds out the problems existing in the souvenirs: the southeastern tourist souvenir is single and the practicality is low.The use of space requirements,the lack of local cultural characteristics.According to the above problems,this project aims to use the elements of the Guizhou Southeast Guizhou national culture to carry out research and refinement of the elements of tourism souvenir design,combined with the basic functions of the product based on the design.Design a local souvenir with local ethnic characteristics and practical value.