Research On Conversion Methods Of Qufu’s Traditional Cultural Symbols In Tourist Souvenirs

With the rapid development of China’s economy and the improvement of people’s living standard,tourism has become the first choice for people’s entertainment.As the domestic tourist market is gradually mature,tourism activities have developed from mass tourism to individual tourism.The vigorous development of tourism should meet both sensory and spiritual needs of people.Qufu in Shandong Province is a wordly renowned tourist city.As the hometown of Confucius,Qufu is rich in both natural and humanistic tourist resources.With tourists in Qufu increasing year by year,tourist souvenirs are in great demand and have a promising market.“Food,housing,transportation,travelling,shopping and entertainment” are six key elements in the process of tourism.Tourism shopping plays an important role in the tourism industry,and tourist souvenirs are an indispensable part of tourism shopping.However,Qufu is still insufficient in the development of tourist souvenirs.Although local features could be shown in the high-end market,its tourist souvenirs are of high price.While in the low-end market,its tourist souvenirs have problems such as severe homogenization and lacking local characteristics.These souvenirs,without any design sense,can be seen anywhere in other domestic scenic spots.Tourist souvenirs are not only a part of the distinctive culture of the tourism destination,but also the important content of tourism shopping activities.How to scientifically and effectively develop Qufu’s tourist souvenirs with local characteristics is of great significance in promoting the tourism development of Qufu.Through the research on Qufu’s tourist market,this paper analyzes the principles in the development of Qufu’s tourist souvenirs from the perspective of semiotics,and demonstrates these principles through excellent cases of tourist souvenirs.Then,this paper expounds the selection,transformation and materialization of symbols,and explores evidence for the developing modes of Qufu’s tourist souvenirs.Moreover,this paper focuses on how to precisely integrate the local cultural characteristics and combine with the requirements of modern context to design tourist souvenirs full of culture,practicability and emotionality in the development process.Finally,this paper proposes suggestions and ideas for the developing modes of Qufu’s tourist souvenirs through specific design practice,and hopes contribute to the development of Qufu’s tourism.