Research On Development Strategy Of Hong Run Construction Group

With the rapid development of the country economy,the process of urbanization is accelerating,The Belt and Road Initiative is making steady progress,the project about Guangdong-Hong Kong-Macao Greater Bay Area has been implemented,the construction industry will usher in a new wave of development.In recent years,the country economy was influenced by trade friction,real estate and macro-economic control,the deleveraging of the financial,the dispute of local government debt and other factors.Investment industry,spending power,stock market,realty industry is in bad shape.Facing the changes in the external environment,Hongrun Construction Group Co.,Ltd.,as the research objectives of this paper,is a typical enterprise whose main business is the construction of Rail Transit,municipal roads and bridges,underground space and housing.This paper adapt strategic management theory and methods and combined with the current state of the enterprise,and extensive analysis of Hongrun Construction Group Co.,Ltd.Helps to clear advantages and disadvantages of the group and face squarely the opportunities and challenges of the company.First of all,Analyzing the background and significance of this topic selection,finding the domestic and foreign construction enterprise strategy,chick in the research content and method;Then,use a package of measures such as SWOT analysis of the Model Law,Porter’s five Forces model,as well as Pest analysis of the Model Law strategy and so on,to conduct a detailed analysis of the external environment and internal environment of the company,and use the SWOT analysis of the Model Law,EFE and IFE to get the strategic positioning,strategic goals and corporate vision.Finally,Establishing QSMP to develop the development strategy portfolio of Hongrun Group.And propose safeguard measures for the implementation of the development strategy.Based on the background of national policies and the international economic situation,this paper uses a variety of model analysis tools,Analysis that Hongrun Group should optimize internal management,rational use of resources,adopting a growth strategy,expanding the market,increasing market share.The way company use financial cost management and control,reduce operation cost and strengthen technology innovation,Reserve and train expatriate managers and technicians to improve market development ability.Finally,using the brand advantage,technical advantages,senior talents and sufficient funds to seize the construction market at home and abroad.