| As a growing aspiration of urban residents,rural leisure is an important carrier and breakthrough to reinvigorate rural China and revive fine traditional culture.It is undertaking the consumption demand of the city population to vernacular culture,exploring various possibilities to integrate modern life and localism.However,the influx of huge capital and the frequent movement and short stay of floating population that have accelerated the change of rural human-land relations.Moreover,it also highlights destruction and reconstruction,private construction,ownership dispute and other problems of rural residents.Due to the disconnection between the traditional rural environment and the local emotional connection,some areas are facing the reality of embarrassment because it is difficult to provide the ideal rural living space.In the meanwhile,because of the old guidance-supervision system and mechanism,there are no lack of non-ecological,non-cultural,non-regional and non-forward-looking development behaviors in practicality.Finally,a fragile circulatory system has been formed that makes it difficult for original residents,new villagers and excursionists share the maximum benefits of cultural tourism.B&B as the cultural tourism products emerged under the Internet era,need the participation of landlords,investors,designers,operations and other parties.The return on investment and sustained good development prospect became a double-edged sword,the positive edge fostered a large amount of diversity online products,gradually updated a more rational and mature market environment,the negative edge made many impulsive participants paid a heavy price for it.In particular,under the unexpected hit of the COVID-19,main business type,expanding type,short-term type and low risk analyses type of B&B are bearing the brunt of impact.Those who lack of fullness,extent and relevance will need a long time to recover.Whereas many B&B with solid foundation and superior quality have picked up and returned to market after the self-reflection during the quarantine.They are planning to further estimate and predict the influence of policy and regulatory,commercial competition and force majeure to augment the ability to resist risk.They are laying out multilevel experience and content,undertaking diversified scenes of consumption and displaying the cohesion of brand emotion and personality to draw user traffic in potential market.They are setting production and marketing functions of non-standardized products,relations of local rural clusters and aesthetic expressions of local cultural characteristic to strengthen self-growth ability.As the realistic foundation of image perception of rural B&B,the expression and selection of space environment design are basic links to strengthen industrial system.Meanwhile,its artistic effect and style characteristics can influence the travel decision of consumers.Therefore,in the context of integrated development of culture and tourism,facing of the enhancement of functional attributes weight,consumption attributes weight and cultural attributes weight in rural B&B positioning,this paper would set space environment which has the concrete experience and associative meaning of wonderful life as an important starting point of this design research.In accordance with the current status of Arxan cultural tourismresources,and taking collaboration of cultural image,identification of spatial experience and orientation of emotional aesthetic as principles,to deduce design methods and strategies of combing and combining cultural tourism resources,positioning B&B image,shaping space emotion and rendering spiritual environment.It is expected to make native culture renaissance develop continuously through building a highly matched,tridimensional perception and multi-touch interaction of environment design structure,which can work on supplement city cultural value.Finally,to satisfy People's pursuit of wonderful life and realize the maximum benefits of cultural tourism. |
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