Research On Chang'an Interior Design Gene Based On Chinese Traditional Culture

Along with the significant improvement in people's material living standards,the level of people's needs has increased.For automotive products,the user's focus is not only on the appearance and performance,but also on the part of the car interior,paying more attention to the aesthetics and comfort of the interior.With the accelerated development and popularization of artificial intelligence and autonomous driving,the interior design is no longer limited to the traditional steering wheel,the repeated design of components such as instrument panel and central control,the diversity and freedom of interior design has been greatly improved..In the face of such changes,domestic independent brands and foreign mature brands stand on the same starting line,which provides a better opportunity for domestic independent brands to catch up with foreign mature enterprises from the design culture level.In view of this,this paper explores the design language of the interior design direction,explores the family genes of the brand interior design direction,and develops and implements the design language from the inside out,perfecting the brand from the design culture level.Design genes.This article takes the background of the current interior design from the functional design to the aesthetic value design as the foothold,and explores and establishes the future interior brand gene of domestic independent brand Changan Automobile with Chinese traditional culture as the medium.It has made a useful attempt and practice for the ways and means of combining domestic family brand genes with traditional culture.Firstly,the existing products of Changan Automobile are listed,and the design language of Changan Automobile is summarized and summarized.Then,based on the existing design language,the traditional cultural elements were extracted and transformed through a series of methods to build Changan's future interior design family genes.The design process of this thesis is input by the design competition of Changan Automobile Company's school-enterprise cooperation.The design process adopts the standard process of enterprise concept design,including all stages from project research to scale model production.In the process of project implementation,the project task book was firstly interpreted in detail,the story background of the plan was determined,the concept setting of the plan was completed,and then the sketchwas drawn on the basis of the two rounds.Design review and feedback,the selected scheme was modeled by Alias,and the scheme was further optimized and improved in the process of two-dimensional to three-dimensional.Finally,the production of the scale model was carried out.The design of the scheme provides a reference for Changan Automobile to explore and construct the family genes of the future interior.