Research On The Design Of Museum Cultural And Creative Products From The Perspective Of New Cultural And Creative

As our society enters a new stage of development,the people’s demand for spiritual culture is getting higher and higher.The emergence of the New Cultural and Creative concept has brought a brand-new cultural content production method to the Cultural and Creative Industries.At the same time,the cultural and creative products developed by the museum with its collection of cultural resources have become a new wave of consumption.Therefore,as a core participant in the Cultural and Creative Industries,it has become a new research direction,which is the way to grasp the new cultural and creative concepts to guide the design and development of cultural and creative products.This topic was combing the concept connotation of the New Cultural and Creative,discovering the development trend of the museum’s cultural and creative products,and then putting forward a systematic design method based on consumer demands research and excellent case analysis.First of all,the subject clarified that the reason for the creation of the New Cultural and Creative concept was the result of the coaction of industrial self-correction and national development mission.Its core connotations were as follows,shaping cultural IP for content production,using stories to arouse empathy for audiences,using technology to enhance product experience and linking platforms to build a cultural ecology.On this basis,we had come up with the "culture&industry "development model constructed by the new cultural and creative industries.Secondly,this research demonstrated that museum cultural and creative products under the new cultural and creative perspective had been brand-newly upgraded in terms of development positioning,product types and development ideas,resulting in richer functional points and characteristic attributes.Subsequently,the future development trend of the museum’s cultural and creative products was sorted out.Third,a survey of consumer demands in the new era was launched for the museum’s cultural and creative products.The consumer needs were concluded and the most important design factors of the museum’s cultural and creative products were inferred by using a combination of consumer interviews and questionnaire survey.Finally,the design levels of museum cultural and creative products were refined:appearance layer(appearance modeling),form layer(functional experience),perception layer(emotional resonance),and spiritual layer(cultural realm).Based on these four levels,four strategies of differentiated positioning,experiential behavior,emotional expression,and large-scale promotion were respectively put forward,and the above design method were applied to the design practice of Wuxi Museum.The research results of this topic believe that the design innovation promoted by the New Cultural and Creative concept can make the products of the museum have the aesthetic appearance and experience in line with the new era.The results are conducive to the museum to achieve better value and traditional culture can be spread more widely and vividly.