Research And Practice On The Cultural And Creative Product Design Of Liangzhu Museum

With the vigorous development of China's cultural and creative industry,while the functions of museums are becoming more and more diverse,the cultural consumption requirements of the public are also gradually increasing.However,China's cultural and creative design started late and has uneven development.As a special kind of cultural and creative products,the design of cultural and creative products in museums faces new opportunities and challenges.This article first expounds the museum and the concept of the product,and investigating the status quo of observation,analysis and design and its abuse and show MOE without bottom line phenomenon such as reflection,focuses on the design of museum wen gen products should be respect collection,culture as the basic principle,and the ancient reference design principle,put forward with The Times and with regional,and environmental right concept.Based on liangzhu museum wen gen products as the research object,analysis of combing the main content of the liangzhu culture,based on this,advances the liangzhu museum and the starting point and the direction of product design,a series of design experiments based on the design practice,pay attention to the combination of its cultural connotation and modern aesthetic,think of opportunely its daily utensils and the connection of modern life as well as series of products can be integrated with the usage scenario.This paper hopes to make an exploratory attempt for the design of cultural and creative products of liangzhu museum,so as to re-examine the reference significance of ancient creation wisdom for contemporary design,and to comprehend more human nature and cultural brilliance.