Research On Development Strategy Of CX Electric Power Equipment Company

In recent years,the continuous expansion of the market demand for the power equipment industry has greatly promoted the development of the industry.The smart grid is one of the important pillar industries in the power equipment industry in the 13th Five-Year Plan.The total investment of smart grid will exceed 1 trillion yuan in the next decade.It is foreseeable that power equipment will develop in the direction of high-tech and high-tech energy utilization.Traditional low-efficiency power equipment will be gradually replaced,and the development of power equipment enterprises will usher in Great opportunity.At the same time,due to the influence of internal and external comprehensive environment such as policy,law,economy,society,technology and industry competition,enterprises will face many challenges in the future development.Only by developing a development strategy that is consistent with the company’s characteristics based on changes in the environment can companies seize opportunities and promote sustainable development.CX Power Equipment Co.Ltd.is a large-scale power company specializing in the processing of power equipment materials.The company has a complete industrial chain from equipment research and development,production to sales to customers,and research and development of high-end energy and power technology equipment for the sustainable development of enterprises.Pave the way,and create viable conditions for the company’s diversified development by providing products and services that produce,transport,distribute and effectively use clean energy.This paper takes CX Power Equipment Company as an example for practical research and exploration.This not only provides direct value for solving the current problems and difficulties of CX Power Equipment Company,but also provides a reference for the development strategy research of other power companies.This paper focuses on the following research.First,in view of the main problems faced by CX power equipment company,the method of analysis,which is commonly used and effective in enterprise strategic management,the PEST analysis method and the Porter five-force model analysis method,makes a comprehensive analysis of the company’s environment.From the four aspects of policy,economy,society and technology,the macro environment faced by enterprises is explained,and the analysis of the industry environment in which the company is located is analyzed by using the Porter Five Forces model analysis method,which provides reference for the formulation of the company’s development strategy.Second,set up evaluation index.use fuzzy comprehensive evaluation method to evaluate and analyze CX power equipment company,and use BP neural network method to predict and analyze the future sales of the enterprise.Third,SWOT analysis is used to analyze the advantages,disadvantages,opportunities and threats of the company.Fourth,based on the above analysis results,the following conclusions are drawn:CX electric power equipment company is in good operation.According to the analysis,it should take the development strategy of expansion.In the next step of development,it should focus on the adjustment of industrial structure,expansion of production,strengthening of internal management,and focusing on the research and development of high-tech products.At the same time,in order to ensure the effective implementation of the company’s development strategy,this paper also puts forward the corresponding implementation measures.