| Sichuan is a large forestry province with abundant forest and wildlife resources.With the transformation of traditional forestry and the new requirements for forestry development in the new era,Sichuan Province took the lead in putting forward the concept of Forest Health and Wellness care in 2015.Forest Health and Wellness care covers a wide range of industries,including tourism,agriculture,forestry,medical care and pension industries.Real estate industry,education industry,sports health,insurance and other industries.In recent years,a large number of Forest Health and Wellness bases in Sichuan Province have been licensed.Through data collection,field investigation and semi-structured interviews with operators,the basic industries of Sichuan Forest Health and Wellness are classified,and the basic development situation of Sichuan Forest Health and Wellness is summarized by classification.Sichuan province is divided into six areas: the plain area around Chengdu,the Qinba Mountains,Panxi area,Southeast Sichuan,western Sichuan area and Eastern Sichuan area;from the units declared,the basic industries are divided into tourism,real estate,residential tourism,sightseeing agriculture and forestry,pension,forest industry reform and state-owned forest farm reform.There are 9 different types of wetlands in nature reserves and forest parks.Taking Hongya Qiliping Forest Health and Wellness Base,Panzhihua Huawurenjian Forest Health and Wellness Base and Baoxing Jiajinshan Qingyi River Source Forest Health and Wellness Base as examples,this paper describes the development history and future planning of the existing Forest Health and Wellness Base,and classifies it into three categories: tourism real estate,sightseeing agriculture and forest industry reform.The types of Health and Wellness industry model were analyzed.SWOT analysis method was used to analyze the advantages of Forest Health and Wellness industry in Sichuan: forestry,animal and plant resources are abundant,national health awareness is greatly improved with the improvement of living standards,the concept of Forest Health and Wellness industry is leading in the country,and the propaganda has had a certain accumulation and achievements.The disadvantage of Sichuan Forest Health and Wellness industry: there is no real significance of the leading enterprises or symbolic forest health industry,there is no obvious difference between the formulation of forest health standards and traditional tourism,the problems of protection and development coexist,there is no suitable marketing channels and models for Forest Health and Wellness industry;the opportunity of Sichuan Forest Health and Wellness industry: Forest Health and Wellness and maintenance It will become a new banner of forestry industry,and social capital involvement is relatively small.The transformation of forest industry enterprises and the reform of state-owned forest farms will contribute to the landing of Forest Health and Wellness industry.Challenge of Sichuan Forest Health and Wellness industry: How long can the heat of Forest Health and Wellness maintain?The development and promotion of Forest Health and Wellness products and services.Discussed the recent hot topics related to the Forest Health and Wellness care mode,the conflict between PPP mode and the current Forest Health and Wellness conservation industry.It is not suitable to develop Forest Health and Wellness care industry in the PPP mode.The Internet plus Forest Health and Wellness care mode is narrower and the fusion degree is insufficient.It also brings about rapid promotion because of the low gate railings,resulting in the uneven good and bad of Forest Health and Wellness base. |
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