On Management Optimization Of Production And Marketing Supervision Chain Of A Forestry Enterprise In FSC-COC Certification Framework

To realize the sustainable development of economy,society and ecology is the great goal that every country in the world is unremittingly pursuing.Forestry enterprise is an essential item of forestry sustainable development,which has exerted a key impact on promoting and realizing the sustainable development of forestry.However,there are pervasive weakness in the internal governance system of China’s forestry enterprises,which has imposed serious constraints on their growth as well as the sustainable development of forestry.As an internal management and operation mechanism of self-regulation and self-restraint in the daily production and operation management of forestry enterprises,the chain of custody is a vital node of the internal governance system of forestry enterprises.Optimizing the chain of custody can better boost the efficiency of production,operation and management of enterprises,promote the smooth realization of their strategic objectives,and advance the sustainable development of forestry industry.In the framework of FSC-COC certification,the present paper studied the optimization of production and marketing chain management of A forestry enterprise.Based on the current situation of production and marketing chain management of A forestry enterprise,it revealed such main issues as the lack of COC management system,the extensiveproduction and marketing management,and the inadequate link supervision.The formation of these problems was related to various factors such as the industry,the enterprise itself,peer competitors,suppliers,potential consumers and government regulators.Therefore,the standard requirements of FSC-COC certification framework were adopted to construct an optimization model of COC management.A series of optimization measures including establishing COC management system,optimizing COC management environment,strengthening the process control of manufacturing and processing,innovating production and marketing docking,and integrating management of COC were proposed to improve the production and marketing chain management of A forestry enterprise.The innovation of the paper lies in establishing an optimization model of production and marketing chain management based on FSC-COC certification framework.It not only puts forward a new direction for the management reform of production and marketing supervision chain of A forestry enterprise,but also provides reference for the modernization of internal governance system and governance capacity of peer enterprises.It is conducive to the coordinated development of production and sales of forestry enterprises,the improvement of internal management level and the enhancement of core competitiveness of forestry enterprises,so as to meet the changing needs of the market andconsumers,realize the sustainable development of the enterprise,and further promote the sustainable development of forestry.