Effects Of Herdsmen's Individual Social Network On Their Income

Under the background that the country has increased grassland ecological protection and the number of herdsmen is limited,how to continuously increase herdsmen's income has become an important research topic for the sustainable development of pastoral areas.In recent years,the government has vigorously promoted settlement and house breeding,and herdsmen's forage cost,labor,fixed assets,and machinery investment have increased significantly.Although the government provides productive subsidies,the herdsmen mainly rely on their own funds to carry out livestock production.The shortage of funds in the process of expanding the scale of house breeding and raising the breeding efficiency needs to be compensated by borrowing funds.Herdsmen's access to loan funds can increase the efficiency of animal husbandry production,optimize the combination of factors,and increase income.Due to the past thousand years of cooperative grazing history,herders spontaneously formed nomadic groups based on kinship and geography and established cooperative production and mutually beneficial relationships to form a unique social network.Social networks play an important role in promoting the circulation of information resources,alleviating information asymmetry and reducing financial market failures in rural areas where the market mechanism is imperfect,and have a positive significance for the availability of funds and loans for herders and the improvement of income levels.Therefore,it is of great practical significance for the herdsmen to increase income and economic development of pastoral areas by studying the social network's effect on the herdsmen's intermediary role to influence herdsmen's income.Based on the social network theory,economic behavior and borrowing behavior theory,this paper analyzes the theoretical mechanism of the social network's impact on herdsmen's income and the theoretical mechanism of the effect of the intermediary effect of capital lending on the basis of combing domestic and foreign literatures,based on Menyuan County,Qinghai Province Based on field survey data of pastoral households in pastoral areas in Qilian County,the social network analysis method was used to construct the pastoralist social network and related indicators of the pastoralist social network scale,structural hole and centrality were calculated.variable.Using the intermediary effect model,the empirical test of the impact of social networks on the income of herdsmen and the intermediary effect of capital lending.The research shows that:(1)The demand for loans from herdsmen is strong,and the main source of income is the income from animal husbandry.The herdsmen are highly dependent on other individual members of the network,the social network is generally small in scale,and a small number of herdsmen are relatively large in scale,mainly village cadres,town government officials,grassland administrators,and farmers and animal husbandry business owners.(2)The social network has a positive effect on raising the income of the herdsmen.The gender of the head of the household,the proportion of labor force in the family animal husbandry,the scale of breeding,and the number of acres of grassland are positively promoting the income of the herdsmen.(3)Fund lending plays a positive intermediary role in social networks affecting the income of herdsmen.The intermediary effect of formal lending is significant,and the intermediary effect of informal lending is not significant.Based on this,this article proposes to guide the construction of a social network with close links and optimized structure;improve the credit evaluation system and improve the level of financial services;strengthen the construction of credit culture,and guide the regulation of informal lending and other policies to promote the increase of pastoral household income and the development of pastoral area economy.