The A Public Hospital Strategic Management Research

Public hospitals are an important part of the national health care industry.With the gradual advancement of medical reform,the operating environment of public hospitals has undergone tremendous changes.The rapid growth of private medical institutions and joint venture cooperative medical institutions has brought huge competition to public hospitals.pressure.At the same time,public hospitals are subject to their public welfare attributes in terms of market-based competition means and the right to allocate resources,and cannot compete in the market.Deeply tapping its own potential,strengthening strategic management planning,and enhancing core competitiveness have become the only way for public hospitals to respond to new medical reforms.This article first briefly describes the background and significance of the topic,and based on its research content,to develop the corresponding research methods and research routes.How to better integrate into the market mechanism,how to develop more convenient and beneficial measures in a complicated context,which requires public hospitals to change their development concepts and explore a new path.Secondly,through the related literature research on hospital strategic management,the theoretical significance of strategic management and the current status of strategic management research in public hospitals are discussed.China’s strategic management theory research is first in the field of enterprise management,and then it is cited in hospital management,from simple external publicity to focusing on diagnosis and treatment,from patient satisfaction and loyalty to strengthening humanistic construction of hospitals and differentiated management.the way.Introducing strategic management tools used by companies in developing strategic management programs into the medical industry is of great importance to hospital administrators.Again,this paper conducted a strategic environmental analysis of A public hospitals,including the hospital’s profile and the current state of the internal and external environment.The introduction of various policies has brought unprecedented opportunities for the development of the hospital.At the same time,it should also be seen that the medical reform policy is a double-edged sword.It also diverts many sources of disease and the dominantness in the industry.Both hidden competitions pose a huge threat to the survival and development of hospitals.This paper uses the SWOT matrix to develop a strategic plan for a public hospital,and proposes an overall development strategy and specific goals.By analyzing the advantages,disadvantages,opportunities and threats,we will clearly understand the situation,give play to our advantages,and better participate in market competition.Through the above analysis,we will find out the problems faced by A public hospitals in various aspects,and find out the way to resolve them according to this,so as to apply to the development of hospital development strategy.This was followed by the development of a public hospital development strategy.The formulation of the strategy is divided into the overall development strategy and the specific objectives of the strategy formulation.On the basis of following the overall development principles of the hospital,the overall strategy should adhere to the market-oriented,patient-centered,medical-based,scientific research as the goal,and clarify the connotation and responsibility of development.The development of specific targets for development strategies is mainly based on short-term strategies,medium-term strategies and long-term strategies.After that,some specific development suggestions for action are proposed.Finally,it is the main contribution and prospect.Through the analysis of the whole,it is concluded that the hospital should formulate the strategic development plan to respect the requirements of the big environment,adapt to the policy,explore the road suitable for its own development,recognize the opportunities and challenges,and apply the science.Management tools to develop strategic development plans.Analyze the shortcomings of this paper.Due to the short study time,this paper may not have reference value.It is only a suggestion for A public hospitals.I hope that in the future work,we can make a small contribution to hospital construction.