Influence Study Of Chinese Cinema Industry To China Cultural Industry In The New Century

Under the background of economic globalization in the 21 st century has already entered the era of competition culture,status and role of the cultural industry as a new century sunrise industry in the whole country and social development has become increasingly prominent.At the national cultural industries,as a film having a core of creative and cultural industries,it has great cultural influence and cultural appeal.Meanwhile,the development of the global cultural industry has entered the era of brand strategy,therefore,brand building cultural industry has become a national decision and the process of regional development of cultural industries,promote cultural industry an important condition for the development and enormous power.Consequent,Chinese film industry as an important part of China's cultural industry,its brand building as Chinese film industry is particularly important strategic initiatives for the development of China's cultural industry also has an important influence and role.The integrated use of theoretical analysis and survey research paper a combination of methods,interdisciplinary approach and comparative analysis and other methods to study the perspective of the film brand influence Chinese film industry for China's cultural industry since the new Century.Chapter 1,a comprehensive analysis of the background and significance of the topic,focusing launched a literature review of research reports,while research ideas and research methods and problems to be solved was clear.Chapter II of basic research and national cultural brand Chinese film industry,related theories Chinese film industry brands and national cultural import study clarifies the important Chinese film and cultural industries brand connotation and extension,as well as Chinese film brand building important strategic significance and the path of brand building.Chapter III Chinese film brand building and its impact on the film industry,part of the Chinese film brand building and channel content,Chinese film brand positioning and communication,and the plight of Chinese film brand countermeasures in depth,focusing on the economic indicators cultural impact and after product development and other aspects discusses the contribution of Chinese film brought their own development.Chapter Four Chinese film industry brands on the national cultural influence and contribute part of this chapter focuses on the research and chapters,it focuses on the huge impact and contribution of Chinese film brand brings,especially from the Chinese film industry to other cultural industries such as animation impact and contribution Games / book publishing and theme tourism and other industries to bring research.Chapter comprehensive research findings before the final chapter summary and outlook,aimed at the full text of the conclusions and looked forward to more clarity and Chinese film development and prosperity of the national cultural industries.