Inheritance And Innovation Research Study Of "Ingming River" Song Dynasty Theme Park

With the rising of the world economy,the tertiary industry will replace the first&the second industry with the leisure and entertainment industry as its main consumer products and has become the mainstay of national economy gradually.The proposal of the concept of cultural industries combine the entertainment industry and people's cultural needs.More and more leisure and entertainment industry are labeled with "culture",as well as tourism industry.As one of the popular recreation for people's leisure time,tourism industry launches many cultural tourism project during recent years.From the perspective of communication studies,cultural industries is kind of a industry type which use culture as its mainly dissemination objects.As culture has a variety of characteristics including ideology,stability,settling differences and unity,cultural industry development model is different from other general industrial type,and has its own unique development path.It is depends on both the inner property requirements of cultural industries,but also depends on the requirements of production and consumption.Cultural industry chain condensed the propagation path of culture,including cultural texts accumulated,the choosing of cultural symbols,media dissemination and the re-creation of cultural symbols,this process is not linear but cycle reciprocating.The Qingming River Park is an important part of the national cultural industry model of Song Dynasty culture,it is also one of the highlights of Henan cultural industry,and Kaifeng's leading cultural industry.Qingming River Park is an important manifestation of the strategic positioning of the Chinese Innovation Zone in Henan Province.The study of Qingming River Park has important practical significance for the heritage of traditional Chinese culture,the development of local cultural tourism and other related industries.And it also has theoretical significance for the development of cultural industries,heritage mode of innovation,industry clustering effect of the realization.As the concept of culture,symbols and dissemination are closely related,this article will focus on the perspective of cultural dissemination,and use communication,semiotics related research as theoretical support.Based on field research,to sum up the successful experience of the Qingming River Park,as well as the existing problems and constraints,in order to make a reference for the future development of the Qingming River Park.