Research And Application Of Format Design Context In Visual Communication

In traditional concept of visual communication,image figurative is prospective,while context abstract has thoughts,which can be explained that visual context expresses image figurative and causes information communication among people.The specific plate form of format design in visual communication refers to watching works with a intuitive expression.Context,as the medium of thinking expression,is a valuable help for the thoughts of most people.The research objective in this paper is to make analysis of information communication process of format design context in visual communication combing with related knowledge of information communication in communication sciences,and discuss the research and application of format design context through investigation,theoretical interpretation and collection.The research comes out a result that the seemingly abstract context is closely related to perceptual experience for the development pf visual communication design,which is a significant breakthrough to future visual communication.When we study and learn from excellent western designs,firstly we should make it a priority to study Chinese designs while combing with western designs,and highlight Chinese culture characteristics to blossom our culture.This research comes to a conclusion that,the context of format design is not annotations to the masses by long vernacular text,because the masses will understand what designers want to express by close reading,but it should achieve the effect that at the moment the masses see the visual communication works,they have appreciated the thoughts of designers already.The context in visual communication can not only enrich cultural life of the masses,but also can make busy work funny and colorful.The format design context in visual communication can effectively contrast the theme,render abundant and vivid content of the exhibition and ultimately produce a good visual effect.