The Research Of The Development Trend Of Visual Communication Design Education In The New Media Context

Since the20th century, the exchanging technology of digital information, the multi-angle communication models outdoor and the multi-platform for information exchange of digital media has changed the social environment dramatically. And visual communication design is no longer confined to the original areas, but towards a broader range expansion. The technology of haptic rendering, photo display and intelligent virtual environment show gorgeous visual effects. In the digital information age, however, China is still in the initial stage as to the teaching research of visual communication design, besides, the reform of related teaching system in each college has no reference standards, which is still in exploration. Therefore, an in-depth study with scientific and systematic approach is in urgent need to provide a way to follow for domestic visual communication design in the information age.Visual communication design, as a category for the purpose of delivering information, should constantly breakthrough in artistic expression for its characteristic of traditional media. We should expand its unique scope of visual communication design education, breaking the boundary of time and space, and improve teaching standard by establishing a variety of teaching methods for digital media to reform current teaching model. Under the new circumstances, the development of visual communication has brought new opportunities and challenges for new media teaching methods, which we should serve as a starting point, and, continuously improve the teaching level of visual communication design in colleges to adapt to the informationization of current society.It is an innovation and challenge for the thought of visual communication design teaching to integrate the traditional visual communication design into the new media context. According to the current development of visual communication design education, this passage shows an analysis of the trends for visual communication design in the new media context and provides some feasible strategies.