Study On The Interaction Mode Of Domestic IP Film Internet Plus Background

With the development of information technology,internet has penetrated into all aspects of life,and internet plus has made deep impact on film and television industry,which makes “Internet plus film &TV” become a new industry integration.Many film& TV resources expands its output and play channel by catching this new platform of its online watch function.Internet plays the role of film &TV play IP,industry promotion,internet video creation,transferring media of high quality film and TV resources and other roles,quickly becoming the main platform of generation after 80 s and 90 s.Meanwhile,the integrated linkage mode of Internet platform derived from cross-cutting and multi-platform,film and TV,and games integration,whose IP core is formed by Internet and mobile internet.It makes the pre-industrial chain,core industrial chain and post-industrial chain interlock and function together,promoting the innovation and development of the film industry.Film fame derives many new modes during the practice under the background of “internet plus”,bring many new chances and challenges for film industry.This article aims at researching domestic film and TV IP at the linkage mode of“Internet platform,film and TV,and games integration” under the “Internet plus”background and rules of mixed development of “Internet plus” and new film industry.Influence of the Internet on the development of film industry is deeper and deeper,and it further promoted the film creation,promotion and distribution.The Internet has become a booster for the development of Chinese film industry.In this process,internet provides platform for transferring media such as traditional games,animation,film and TV.However,traditional film and TV industry has the weaknesses such as deficient original ability and single promotion method.To promote the integration of“internet plus” and the film and television industry,to explore the development law of cross-media integration under the background of “internet plus” so that it can better guide the creation of film and television,and promote the prosperity and development of the film industry.The full text is divided into five parts.The research background,method and literature review are described in Introduction.The relative concept is defined in Chapter One to avoid possible confusion,describing the current status of film and TVIP in China.Domestic film and TV IP linkage mode,as well as classic cases are analyzed in Chapter Three;it makes detailed analysis of crowd funding mode by Journey to The West of The Risk to Return,fans finance mode by World of Warcraft and super IP created by overall industry chain by The Journey of Flower.In Chapter Four,it describes the strategic thought of domestic IP linkage mode;it analyzes the current status and influential factors faced by the new mode,and its development trend and prospect are forecasted.