The Research Of Wuhu Cultural And Creative Industries

In recent years, with China’s rapid economic development, cultural and creative industries which has an obvious trends to become economic pillar industries, shows great potential for development. As an open city along the Yangtze River, developing cultural and creative industries has a very important strategic significance for Wuhu City. First of all, developing cultural and creative industries can improve the socialist market economic system, adjust the industrial structure, ease the population contradictions in employment, tap new economic growth points and achieve the target of optimization of the economic structure. Secondly, developing cultural and creative industries can meet people’s growing spiritual and cultural needs, improve the overall quality of the people and achieve the goal of building the socialist core value system. Finally, developing of cultural and creative industries can fully develop the human resources and cultural resources of Wuhu and play a local endowment to achieve to goal of improving the competitiveness of Wuhu City.Based on the full investigation of the actual data, this paper starts with a general analysis overview of the development of the cultural and creative industries in Wuhu City, and then focuses on status quo of related industries which treat animation industry as the core industry. On elaborating on the achievements of the cultural and creative industries, we use the added value of cultural industry as an entry point to analyze the development potential of the cultural and creative industries in Wuhu City, which are some innovations.In this paper, we adopt the literature search, comparative analysis, case studies, empirical research and normative analysis method to make a panoramic view shows the cultural and creative industries in Wuhu City. In this paper the general can be divided into five chapters.The first chapter is the introduction which introduces the background and significance of this research, Research, research ideas and methods, content and possible innovation.The second chapter is the part of basic theory,which introduces the concepts and features of the cultural and creative industries. This section describes the concept of culture, cultural industries and cultural and creative industries, and summarizes the characteristics of the cultural and creative industries, including cultural, political, spiritual, recreational, dependence and permeability.The third chapter is the experience part, which mainly introduce the experiences of developing cultural and creative industries in European and American developed countries, Asian developed countries and China developed cities. Wuhu City should learn from their experiences in the process of developing cultural and creative industries, focus on the development of traditional culture, emphasis on creative talent training, and give full play to the role of market mechanism, so that enterprises have become the mainstay of the market, and actively participate in market competition.The fourth chapter is the Analysis section, which mainly describes the status of cultural and creative industries development in Wuhu City, achievements and existing problems. This section describes the status of the cultural and creative industries in Wuhu City before the General Logistics Department points introduces its achievements from the aspects of the subdivision supporting policies, the degree of attention, the potential for development, and project distribution, analysis its problem from the aspects of core product, industrial chain, creative talents, and legal system building and infrastructure.The fifth chapter is Countermeasures section. Against the problems of cultural and creative industries in Wuhu City, this section targeted put forward their development tactics from the aspects of cultivating well-known products, developing creative talent and a sound legal system, improving infrastructure.