The Present Digital Protection Situation And Countermeasure Research Of Tujia's Intangible Cultural Heritage In Western Hubei

Intangible cultural heritage of Tujia nationality in Western Hubei is really abundant,which is an indispensable part of Chinese culture.Therefore,it is of great significance to protect and inherit them.However,with the development of our economy and society,intangible cultural heritage is encountering many crises,such as endangering and disappearing and so on.The traditional way of intangible cultural heritage protection——oral or mental instruction,affected by the aging of the inheritors,no longer meets the requirements of the development of the times.With the development and maturity of digital technology and new media communication,it brings a new way for the protection,dissemination and inheritance of intangible cultural heritage.China's application of digital technology started relatively later,coupled with the different levels of economic development in different ethnic regions,the status quo of digital protection of intangible cultural heritage is really uneven.Based on the background stated above,this paper studies the current digital protection status of the most populous ethnic minorities-Tujia nationality in Hubei province.Firstly,by the method of literature research,field research and other research,the author carried out investigation in Enshi Tujia and Miao Autonomous Prefecture,Yichang city and other places in Western Hubei.The results of investigation are analyzed from two aspects:local cultural units and users' feedback.At the unit level,according to the actual interview and questionnaire results,the digital protection status of Tujia nationality in Western Hubei area is analyzed from five aspects:the institutional mechanisms,policies and regulations,personnel and capital,technology,heritage protection;In the personal level,the author uses the method of statistical analysis to analyze the basic situation of users' comprehension of digital protection,interest in intangible cultural heritage exhibition,interaction with intangible cultural heritage platform and satisfaction of digital protection of intangible cultural heritage,then uses the factor analysis on the influence of digital communication channels to evaluate the dissemination of intangible cultural heritage.Secondly,through the analysis of current situation,the author sums up the problems of protection and propagation of Tujia's intangible cultural heritage in Western Hubei.In the matter of digital protection,system sets unreasonable,policies and regulations is imperfect,technology application situation is not ideal,funds and talents are deficient and heritage digital protection work is not in place;in the aspect of the digital show and spread of intangible cultural heritage,digital exhibits are not rich enough,the attraction of digital display is poor,and the use of new media platform is not sufficient and so on.Finally,to solve these ubiquitous problems,from the point of view of complete digital protection and effective dissemination of intangible cultural heritage,the author puts forward some specific countermeasures and suggestions:improving the institutional mechanisms,policies and regulations,strengthening the construction of talents team,reinforcing the application of digital technology and digital protection of inheritors,making full use of new media platform and so on.These suggestions may provide a reference for the digital protection of intangible cultural heritage of Tujia nationality in Western Hubei area.