Research On The On-line Marketing Of The BANLAM Grand Theater

With the gradual advancement of Internet technology,consumers' attitudes and consuming mode are witnessing great changes.Boasting with the advantages of low cost,wide influence,strict timeliness and obvious interactivity,the on-line marketing has become an important part of marketing.With regard to cultivate and occupy the art market in the fierce competition,theater industry is constantly exploring the on-line marketing practice,opening up channels,adopting on-line marketing for marketing promotion so as to achieve the purpose of better marketing effect.The BANLAM Grand Theater is one of the most comprehensive places for performance with the most comprehensive function,the largest scale and the highest grade in Fujian province.In order to adapt to changes of times and the development of consumers,to better achieve social function and economic benefits,the BANLAM Grand Theater has paid great importance to on-line marketing since its opening in 2012.The theater has made a series of attempts in terms of establishing online platform and on-line marketing strategy,which can be the representative systematically carrying out on-line marketing in Fujian theater industry.However,the BANLAM Grand Theater lies in activities interaction and information issuance in terms of awareness and operation for on-line marketing,which remains in the low level and not yet fully explores the role of on-line marketing.The BANLAM Grand Theater therefore is selected as the research object,the author hopes to analyze the on-line marketing environment and current situation to find the problems and propose some suggestions,thus exploring a perfect and greatly interactive theater on-line marketing mode.This paper is composed of six chapters,the first chapter is the introduction,which describes the research background,analyzes the present situation of this topic at home and abroad,summarizes the research methods,research significance and research innovation;the second chapter mainly analyzes on-line marketing environment and situation of the BANLAM Grand Theater;the third chapter is from the network platform operation and marketing methods to elaborate on the status of BANLAM Grand Theater network marketing;in the fourth chapter,the author's work practice is combined to analyze the specific implementation of on-line marketing project in the BANLAM Grand Theater;the fifth chapter points out the existed problems of on-line marketing in the BANLAM Grand Theater;the last chapter puts forward suggestions about theater on-line marketing in terms of perfecting marketing organization and giving full play to on-line marketing,thus hoping to provide certain reference for the on-line marketing of theater industry.